Work history
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Senior Marketing ManagerElemis
- London, United KingdomFreelance
A contract role to lead the briefs for Black Friday, Cyber, Christmas and Sale to drive trade on Elemis.com ensuring that the creative was aligned across all digital channels.
Key achievements:
◦ Cyber promotion drove £4.3m in net sales (+13% vs LY)
Campaign ManagerHarvey Nichols
- London, United KingdomFreelance
A contract role to plan and execute the campaigns marketing strategy and promotions for the business. Developed new processes and documentation to share with the business. Reported to the Head of Press, Marketing and Events.
Key achievements:
◦ Launched advertising in the Metro to promote a Shopping Event in Knightsbridge and online which generated a 3.2% CTR.
◦ Led the Christmas Campaign briefing in all elements required across stores and digital channels to the Creative and Design team.
◦ Briefed and launched the Christmas Food and Wine and Beauty Hamper brochure which was worth £3 million to the business in sales during peak trade.
◦ Drove the delivery of the Marketing Calendar, Promotional Calendar, and the Christmas Campaign timeline which are key components for the Business.
◦ Launched the Calendar Events Valentine’s Day, Mother’s Day, Father’s Day and Halloween with Campaign Decks and Post-implementation reviews of performance.
◦ Led the brief and launch of new Sale Marketing assets so that all elements were consistent across stores and channels.
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Skills
- Events
- Marketing PR
- TV
- Visual Arts
- Print Design
- Art Direction
- Design
- Office
- Photoshop
Education
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BA (Hons) MarketingThe University of the West of England
- Bristol, United Kingdom
BA (Hons) Marketing 2:1
Awards
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CopywritingISBA Advertisers