QuestionsProjectsExperienceTeam

Projects

• Glam Getaway identity and printed materialThe Glam Getaway is an all-expenses paid trip abroad, an incentive for each Stella & Dot Stylist to achieve. This year the trip was in Ibiza, so the direction I chose for the creative was bright and fun using neon style icons to signify the youthful clubbing scene that the island is famous for. Each stylist received a pack of printed material that included a booklet (guide, agenda, general info), a bookmark and postcards as well as a digital ‘out of office’ for them to share on social media whil
• Online Wedding Boutique MarketingA marketing campaign showcasing the wedding styles from the collection in the run-up to the wedding season. Leading the entire creative, from creative direction to execution, I also styled and shot the products in-house. The deliverables included an update to the customer homepage, a boutique page, a marketing email and social media assets.
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  Fashion LookbooksFor each new season, I worked with the North American head office team (who lead the project) on localising their book design for the European business. I then worked closely with reprographics and the printers to ensure a high quality of the final product.
• Brand IdentityBrand identity and stationary design for Libby, a textile designer and business owner. We developed a logo, packaging and stationary items, online store banners, as well as defining brand fonts and colour palette. The ‘L’ from the scripted logo also works as a standalone mark, signifying a piece of thread, alluding to the handcrafted products at the heart of the business.
• Stella & Dot digital campaignA digital campaign for a Stella & Dot promotion around becoming a Stylist. Leading the process from creative direction through to execution, the deliverables included; updates to the customer facing website environment across the entire European business, pop-ups, marketing emails and social media assets. All of which were designed and tested for mobile, tablet and desktop.
• Stella & Dot digital gift guideThe Stella & Dot Christmas gift guide is a festive catalogue that takes the customer through multiple gifting options, categorised by both style and budget. This was a digital gift guide so that it could easily be shared on social media platforms by customers and the Stella & Dot Stylist community. The editorial approach to the design means that it could also be printed should the need arise.

Work history

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Freelance Fashion WriterE1ife Magazine
Jun 2016 - Sep 2016London, United KingdomFreelance
Working alongside a photographer over three issues interviewing east Londoners about their style for street style features and writing about my discoveries for the article.
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Graphic Design InternMarie Claire
Jul 2015 - Jul 2015London, United KingdomInternship
Assisting the art team by implementing ‘the dummy’ and ‘the wall’, designing pages for the October issue and updating the social media channels.

Skills

• Typesetting
• Branding Design
• Photo Editing
• Photography
• Creating Moodboards
• UI Design
• UX Design
• Web Design
• Digital Design
• Invision

Awards

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Student of the Year AwardExeter College
Recipient of the Student of the Year Award for the English faculty