About me
Currently working for the luxury skincare brand Aesop as Global Content and Campaign Specialist within
their London office. My role sits within the Brand and Content Team within the Global Marketing Team. My role sits across both Brand and Product based campaigns that launch across four Regions: Asia, ANZ, EU and Americas.
SKILLS
Project Management, Brand Strategy, Marketing Strategy, Event Planning and Production, Retail Production
and Print, Event Photoshoot and Video, Teamwork, Leadership, Relationship Building, Organisation,
Finance Management, Paid Social and Content Creation
Projects
Projects credited in
- NIKE TIGHTS x FKA TWIGSThis project objective was twofold; to launch the new Zonal Strength Tights across 30 UK stores, including global flagship Nike Town London (NTL), and to achieve an empowering, personal connection with the Nike Womens’ consumer. Nike required a supercharged, immersive display concept to mirror the hyper-creative collaboration with artist, FKA Twigs. Seen Displays identified that in this case, Nike’s need was to pair unexpected novelty and cultural relevance to mirror the values of their intended
Work history
Global Content and Campaign SpecialistAesop
London, United KingdomFull Time
Brand Strategy and Planning
• Develop Brand Strategy and Camping Blueprint for 2022/2023 brand moments such as; Pride,
International Women’s Day (Audio Led) and launch of Radiomatique Aesop’s Podcast and Mixtape series.
• Build Global annual brand marketing calendars and support with Regional localised across different
markets.
• Contribute to the creative ideation of campaign activation ideas and develop through Marketing channels
within set customer journey.
• Build Marketing Strategies with KPIs
• Create post campaign reports reviewing success and learnings to build future strategies
Campaigns
• Responsible for developing campaign briefs and campaign deliverables for Brand and Product based
campaigns including the management and coordination of internal stakeholder such as Creative and
Marketing Channels across multiple media platforms online and offline.
• Managing Campaign timelines from brief to delivery using Monday.com
• Feedback on Channel response to Campaign Strategy to ensure it aligns to core objective and target
audience.
• Ensure that Copy and Assets have been shared with stakeholders for feedback and compliance/legal
reviews using Box and Dropbox tools.
• Collate and share post-campaign reports.
Audio
• Leading the ownership and development of Aesop’s Audio Strategy.
• Coordinate the projects with collaborators and partners such as; Worldwide FM, Spotify and Musicians
• Contact talent/talent management team to discuss and brief up coming projects.
• Manage and track budgets.
• Launched Aesop’s first Podcast series
• Management of growth across Apple Music and Spotify
• Launched Aesop’s first mixtape series alongside Worldwide FM
I
I
Marketing DirectorIncognito Radio
Reading, United KingdomFull Time
Five years ago friends and I started Incognito Radio an bi-weekly radio show where music, art and fashion are topic of discussion. Furthermore this has developed into a termly night where we pull together DJs, venues etc. then through targeted marketing tickets are sold to make a profit. This success is attribute via a unique marketing strategy and understanding our consumers. Over five years we’ve grown from a Reading based events company to a selling out South London’s best venues. My role within this has to maintain a strong social media presence and work with designers to create brand image.
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Skills
- Marketing
- Management
- Retail Advertising
- Retail Marketing
- Project Management
- CRM
- Presenting
- Leadership
- Office
- Event Organisation
Education
First Class Honours in BSC Consumer Behaviour and MarketingUniversity of Reading
- Reading, United Kingdom
One of the few courses within the UK, which includes aspects of consumer behaviour, marketing, applied psychology, and applied economics.