Beckie Sugden

Beckie Sugden

Talent AgentUnited Kingdom
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Connections
Pip Jamieson
Matt Willey
JVG Studio
Beckie Sugden

Beckie Sugden

Talent AgentUnited Kingdom
About me
Since my conscious memory began, music has been an impassioned part of my life. Having started working life as a journalist the opportunity to judge the ITV London best unsigned band competition, with the prize of a slot on Wireless Festival, unexpectedly turned my road towards the music industry. Almost ten years on I have spent the majority of my time as an international booking agent working in some of the most reputed agencies in the world, as well as running my own. In this time I have honed my skills in networking, negotiation, organisation, multitasking, logistics, planning and strategy as well as its implementation, teamwork and relationship management; all essential with a roster of up to 58 artists at one time. Needless to say after all this time I have very strong relationships with a large range of international venues, agents, promoters, managers, labels, PRs, TV & radio pluggers, journalists and people in all facets of the industry. Being a people person and a highly effective communicator, I find building relationships and networking comes as second nature, hence an extensive and healthy address book. Whilst many people would see booking agent and see the basics of booking a tour, the depths of the job are now cavernous. Through my work I have developed my skills in marketing and advertising to grow an artist’s brand, as well growing my expertise in all elements of event production and management, from the ideas stages through to execution.
Work history
    Talent Agent
    • Scouting for new artists, which includes attending gigs on a regular basis. • Pitching to artists to acquire them as clients. • Booking tours, private events and festivals internationally for my roster of artists. • Negotiating deals with bookers/promoters in the interest of my artists. • Managing artist’s diaries and providing regularly to artist managers. • Contracting all artists shows • Using knowledge and market data to implement strong, personally tailored live strategies for each artist to develop their business worldwide. • Developing strong working relationships with artist managers, labels, PR's and venues. • Building new relationships with promoters and venues worldwide, as well as nurturing existing ones. • Connecting artists with opportunities with brands and new technology e.g. Monster, Dr.Martens, Jägermeister, Strongbow, OnePiece, Red Bull, Music Metric, Spotify, Y Plan, Samsung and of course Jack Daniels. • Working alongside team members to successfully implement tour announcements and marketing strategies using social media, YouTube, and other innovative social platforms and technologies. • Deciding where tours will be advertised to most effectively reach the artists target audience. This includes TV, Magazine, Radio and Digital advertising. • Representing the company at key industry events. • Contributing to weekly team meetings. • Full accounting for all artists including monthly projections and band settlements. • Artists on my roster include Deaf Havana, Beartooth, Watsky, & Suicide Silence • Mentoring younger agents within the company
    Talent Agent
     - 
    • Booking tours, private events and festivals internationally for my roster of 46 artists. • Day-to-day management of my assistant including appraisals. • Artists on my roster included Bastille, Deaf Havana, Beartooth, Watsky, Memphis May Fire & Suicide Silence
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Skills
  • Fashion
  • Events
  • Marketing PR
  • Music
  • Radio
  • TV
  • Online
  • Print
  • Creative
  • Event Organisation
  • Media
  • Communications
  • Journalism Writing
  • Strategic Creative Vision
Education
    MA Broadcast Journalism
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    BA(Hons) Journalism
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