About me

A determined individual with a keen interest in the digital communications fields. A well-organised and comfortable communicator with a strong academic background upon studying Business with Marketing at the University of Edinburgh. Self-motivated with an outgoing personality, who enjoys working in fast-paced business environments.

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Work history

SEO ExecutiveMVF
Jul 2017 - Sep 2017London, United KingdomFull Time
Key Responsibilities: - Managing four business categories on MVF’s most profitable B2B lead generation sites - Monitoring and reporting of category analytics, paying particular attention to web traffic, users, and revenue - Improving content visibility by optimising existing content according to SEO best practice so as to meet current needs - Curating engaging and optimised content to attract new users through organic search - Optimising user experience across my categories through AB testing on a continual basis - Managing the site’s LinkedIn page which involved an initial refresh of the content itself and bi-weekly posting Key achievements: - Developed my learning of key SEO tools such as SEMrush, Search Console, Google Analytics, GetStat and Hotjar - Undertook category audits to highlight key problem areas. The changes made led to an increase in traffic - Completed content refreshes across categories to increase the number of qualified leads and better user experience - Increased LinkedIn activity by posting more regular and topical content. User engagement increased significantly and followers rose from 150 to 250 in just over a month
Marketing AnalystAccenture
Sep 2016 - Jun 2017London, United KingdomInternship
Accenture's Marketing & Communications Graduate Internship Programme Marketing Analyst – Local Image (09/2016-01/2017) Key responsibilities: - Being a brand guardian of Accenture UK and promoting it accordingly - Ownership of local and global social media channels which entailed daily content creation and regular reporting - Running organic and promoted account campaigns to drive relevant traffic - Developing integrated Corporate Citizenship and Human Capital Diversity campaigns across digital channels - Editing content for quarterly newsletter Key achievements: - Excelled Twitter following by 75% as a result of running promoted account campaigns - Developed a strategic marketing plan for future implementation across social channels - Audited UKI credentials content which ultimately raised awareness and drove engagement by 50% - Organised and successfully delivered Brown Bag sessions upon liaison with stakeholders and external creative agencies. Both sessions had full attendance and I received positive feedback from several senior level managers Marketing Analyst – Operations (01-03 2017) Key responsibilities: - Leading on a high priority project which required task prioritisation and liaison with global stakeholders across time zones - Planning global communications for publicising new tool - Working collaboratively with global recruitment marketing leads to find solutions for leveraging marketing collateral - Testing VR and relevant software to ensure smooth running for clients at a range of events, such as Mobile World Congress Key achievements: - Created a successful single storage space for environmental photographs, which has significantly increased accessibility for global senior management - Developed an in-depth VR demo guide to aid on-the-ground event leads, and in turn senior leadership Marketing Analyst – Innovation, Digital & Executive Communications (03-06 2017) Key responsibilities: - Supporting the Innovation Marketing team in the refresh of the Innovation Hub, a client-facing space which showcases some of Accenture’s top demos - Curating content and copywriting for a range of marketing collateral in order to promote the Hub - Helping secure the venue for an upcoming Digital event, as well as being responsible for sourcing food/ drinks to match the theme of the event whilst sticking to a set budget - Working with creative agencies to design an on-brand invite and update the registration page - Managing relationships with key business partners and external agencies - Writing corporate communications on behalf of senior leadership - Communicating regularly with executive assistants to manage senior-level diaries - Managing project budgets and providing admin and event support Key achievements: - Aided in all marketing collateral and event organisation around the launch and ongoing promotion of a reputable, client-facing space - Supported on a range of client events which received high attendance and positive feedback - Created story-telling blogs and social campaigns around IWD 2017 with engagement rates excelling 2.5%

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Skills

• Social Media
• Microsoft Office
• Trello
• Time Management
• Dedicated
• Punctual
• Enthusiastic
• Analaysis
• Team Collaboration
• Content Creation

Education

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Upper 2:1The University of Edinburgh
Sep 2012 - Jun 2016Edinburgh, United Kingdom
Degree: MA Hons Business with Marketing