QuestionsProjectsExperienceTeam

Projects

• PetKit UK Social Media ManagementEstablishment and management of social media accounts for PetKit UK. https://www.facebook.com/petkituk/ https://www.instagram.com/petkituk/ https://twitter.com/PetKit_UK

Work history

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Social Media ExecutiveThe Propaganda Agency Ltd
Jan 2019Leeds, United KingdomFull Time
- Activation, monitoring and optimisation of paid social media campaigns across Facebook platforms, Twitter, Linkedin, Pinterest and Tiktok - Flexible management of paid media budgets based on conversion goals for both B2B and B2C accounts, with particular focus on Ecommerce and Lead Generation - Analysis and reporting of performance using Analytics tools (Google Analytics, Facebook Analytics, Iconosquare Analytics) - Conception and implementation of organic social media strategy - Management of creative briefs from concept to content on social media channels, including the creation of written content - Researching audience trends, platform changes, and scoping out new social media channels that are applicable to clients and their businesses. - Social Media community management, engaging with audiences and handling customer service enquiries where applicable to the brand
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Senior Account ExecutiveFantastic Media
Oct 2015 - Nov 2018Birstall, UKFull Time
Digital marketing campaign planning, activation and management across social media channels - organic production of content for Facebook, Twitter, Instagram, Pinterest Strategic pay-per-click digital marketing planning, activation and management across social media channels Production of sales copy for both B2B and B2C clients Search engine optimisation of websites Content marketing production Public Relations management including writing, distribution and relationship management with journalists and publications for B2B clients Basic knowledge of paid search campaign activation and management Knowledge of CMS systems including Wordpress, Magento, Shopify and custom built CMS Knowledge of Google Analytics, Facebook Analytics Management of social media accounts through Sprout Social

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Skills

• Social Media Advertising
• Social Media Management
• Content Production
• Content Marketing
• Facebook Advertising
• Twitter
• Instagram Advertising
• Marketing Strategy
• Project Management
• Marketing

Education

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Film and Television StudiesUniversity of Nottingham
Sep 2012 - Jul 2015Nottingham, United Kingdom