Belén Estrela

Graphic designer

Mid Level
London, United Kingdom
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About me

I’m an Art Director and Graphic Designer with strong background working in the Food Industry. My work ranges from photo art direction, packaging, branding, editorial design, visuals to graphic design. In my former career I had the privilege of working with companies such us The East India Company (London), Brindisa (London), ArcelorMittal (Madrid), Telefónica (Madrid) and some independent Branding agencies. In packaging, photography and editorial design, I like to reflect the beauty and simplicity of food and express it in clean, unique and tangible ways. If I seem like a match for you, don’t hesitate to send me a message. I’m always open to discussing new projects. Alternatively, if you would like to know a bit more about my work/experience have a look to this interview from trigger studio:

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  • Advertising
  • Print Design
  • Art Direction
  • Design
  • Creative Direction
  • Print Campaigns
  • Indesign
  • Photoshop
  • Word
  • Illustrator

Companies I’ve worked with

  • Manifest


    • Marketing & PR
  • Spyscape


    • Technology
  • T

    The East India Company (Food Industry)

    • L

      La Tinta China S.L. (Branding agency)

      Work history


      Freelance Packaging Designer and Artworker


      Jan 2018 - Feb 2018
      • London, United Kingdom
      • Freelance
      • Working on Packaging Projects for the Product Department.


      Freelance Art Director/Graphic Designer

      The East India Company (Food Industry)

      Sep 2017 - Oct 2017
      • London, United Kingdom
      • Freelance
      • Working as a Creative Art Director on themed product shoot for editorial publications and bringing a concept to life by directing a photographer in a particular style. Designing a Christmas product Brochure promoting their luxury food, teas and coffees. Working on all Photography retouching for editorial publications and website photography.


      Freelance Graphic Designer


      Jul 2017 - Aug 2017
      • London, United Kingdom
      • Freelance
      • Developing packaging design projects for Liberto adhering to brand guidelines (Food industry). Some of these packaging projects include: Liberto Protein Boosters Organic Vanilla, CocoLemon and Dark ChocolateSour Cherry, Liberto Pate labels, new visuals for Liberto pasta packs.


      Graphic Designer

      Brindisa (Food Industry)

      Apr 2013 - Jul 2017
      • London, United Kingdom
      • Full Time
      • • Developing packaging design projects for 32 new products. • Working on Art direction of Photography (more than 500 images) for Brindisa ecommerce: • Designing Brindisa Brand guidelines, technical literature and promotional literature. • Developing Digital campaigns for Ecommercce, Ocado SIS and montly newsletters. • Outlining and presenting briefs and storyboards for all design/photography requirements. • Hands on development of all projects from genesis to delivery. • Liaising with printers, photographers, artists and stylists to ensure designs and photographies remained consistent and to brief.


      CEO and Creative Director

      Tempera-mento S.L. (Branding agency)

      Aug 2004 - Apr 2013
      • Madrid, Spain
      • Full Time
      • Clients: Arcelormittal, Constructalia, BenqSiemens, Abbott Medical Optics, EGL. Networking Energies, Tasamadrid, Rivas Vaciamadrid Council, Hight Tech. Integrated Architecture Solutions, KAP. Conceptual Marketing, Nobilis Ibérica Games, Idetra. Innovation for Development. • Being the first point of call for the clients. Working for Arquitecture, Games, Energy, Goverment, Telecom, Technology and Marketing industries. • Preparing presentations and keeping client’s up to speed with development process. • Designing brand identities, packaging, marketing collateral, technical literature, promotional literature, adverts. • Providing aftercare support for clients and maintaining satisfaction.


      Dec 2002 - Aug 2004
      • Full Time
      • • Working on TerraMobile (website platform) alongside Developers. • Executing design from concept to delivery complying with brand standards. • Perform as link between Project managers and technical development teams. • Presenting fresh brand approaches to Project Managers. • Maintaining continuity throughout all projects both technically and creatively.


      Nov 2001 - Dec 2002
      • Full Time
      • • Working on digital projects closely with Developers. • Creating and delivering a range of cross-platform digital work such as microsites, digital campaigns, news letters, web logos. • Articulating and presenting creative ideas/treatments to teams and Project Managers. • Working with developers to ensure aesthetics are aligned with usability, accessibility and web standards. • Ensuring consistency of brand and creative across digital customer touch points.


      Branding and Packaging Designer

      La Tinta China S.L. (Branding agency)

      Apr 1997 - Nov 2001
      • Madrid, Spain
      • Full Time
      • • Developing eye-catching and cost-effective packaging projects for Tabacalera (the largest tobbaco company in Spain). • Designing packaging, menus and Marketing collateral for clients on the drinks, hospitality, beauty and tobbaco industries such as Tio Pepe, Ducados café, Fortuna, Nobel. • Attending meetings with clients and presenting design solutions.



      Adobe Illustrator CS5


      Sep 2012 - Dec 2012
      • Adobe Illustrator CS5.


      Adobe Indesign CS5


      May 2012 - Aug 2012
      • Adobe Indesign CS5.


      Jan 2012 - Apr 2012
      • Typography Course.


      Advanced Photojournalism Course


      Jan 2003 - Sep 2003
      • Madrid, Spain
      • Advanced Photojournalism Course,


      MA Graphic Design

      IED Madrid

      Sep 1996 - Jun 1996
      • MA Graphic Design.




      Sep 1991 - Jun 1995
      • BA (Hons) Advertising.