Belen Gumiel

Marketing Manager

Level
Mid Level
Location
London, United Kingdom
Availability
Locked Pro Plan feature
Professions
-

About me

I'm a Marketing & PR expert with a true passion for all things food, drinks and travel. I'm proactive, hard working, self motivated, attentive to detail, enthusiastic and I thrive in situations of high responsibility. I enjoy leading and working as part of a team, while being able to work individually when required. Instagram: @belgumiel

Skills

  • Digital Marketing
  • Marketing Strategy
  • Brand Marketing
  • Email Marketing
  • Public Relations
  • Brand Management
  • Event Organisation
  • Social Media Marketing
  • Brand Strategy
  • Communications

Companies I’ve worked with

  • G

    Generator Hostel London

    • G

      Generator Hostels

      • T

        The Massey Partnership

        • D

          Drake & Morgan

          Work history

          2017

          Marketing Manager

          Drake & Morgan

          Nov 2016 - Apr 2017
          • London, United Kingdom
          • Full Time
          • • Planning and executing Marketing activity based on commercial, brand and PR objectives • Managing the production of all promotional material - Menus, flyers, brochures, videos, photoshoots… • Ensuring brand consistency across all on and off line channels • Day to day management of digital agency • Managing the planning and execution of all SEO, marketing database, service emails and display advertising campaigns • Managing and maintaining the brand and venue websites • Managing the launch of all new websites • Improving the usability, design, content and conversion of the company website based on customer experience • Email marketing strategy, design and content management • Creating and overseeing general and project based marketing budgets • Measuring and reporting on the performance of all general and digital marketing campaigns against KPI’s

          2016

          PR Account Manager

          Anteater PR

          Jul 2016 - Sep 2016
          • London, United Kingdom
          • Full Time
          • • Client management • Brand development and strategy • Press office management • Copywriting and creation of press materials • Launch of Belpassi Bros, Butifarra, Cure+Cut

          2016

          Food & Beverage Manager

          Generator Hostel London

          Jan 2016 - Jun 2016
          • London, United Kingdom
          • Full Time
          • • Daily management and operation of kitchen, cafe and bar • Management of full F&B team (20+ staff) • Menu development, costing and stock control • Reduced stock value from £25K to £9K • Achieved record margin levels through cost control and staff flexing • Successfully devised and implemented a new breakfast concept, solving cost and operational issues

          2015

          Group PR & Communications Manager

          Generator Hostels

          Oct 2013 - Dec 2015
          • London, United Kingdom
          • Full Time
          • PR • Strategic PR planning at brand and local level for 9 properties across Europe • Coordination of all communications including internal, crisis, partnerships and CSR • Management of external PR agencies - UK/Europe, US and local press office management, media relations and press trip organisation • Development of all media materials and collateral including brand book, sales brochures, brand and individual media packs. PROJECTS • Generator London relaunch - PR Project Manager • Relaunch PR plan • Management of European and American press trips • Management of Executive team interview schedule • Event production and guest list management Launch of Generator Paris - PR Project Manager • Creation of local, European and American PR and Marketing launch plan • Management of local PR agency – Achieving editorial coverage in the main newspapers, lifestyle magazines, TV and radio channels in France • Organisational and operational support in three opening events: corporate press conference and visit, influencers event and friends & family soft launch weekend. Launch of restaurant Pikio Taco, Barcelona - Marketing Project Manager • Food and drink menu development • Brand development and collateral design management • PR, marketing and social media plan development and implementation - Local partnerships, promotional activity and press launch events Generator x Urban Outfitters Barcelona influencers event and after party – Partnerships Project Manager • Partnership management at brand level with UK Urban Outfitters team • Organisation, management and PR of beauty suite with top line Spanish bloggers • After party event management • Social media planning and implementation New F&B concept at Generator London - Marketing Project Manager • Food and drink menus development • Collateral design and production management, including point of sell and menu redesign • Operations implementation plan: interdepartmental communication, customer feedback, training plans for back and front of house staff Generator x Luke Thomas at V Festival – Partnerships Project Manager • Management of food truck in V festival’s VIP area • Event production including design, set up and on brand decoration of stand • Marketing management: supporting collateral development; PR promotion and social media

          2013

          PR Account Executive to PR Account Manager

          The Massey Partnership

          Sep 2011 - Sep 2013
          • London, United Kingdom
          • Full Time
          • • Internal promotion from intern to Account Executive and Senior Account Executive • PR and brand strategy, event management • Media relations, press trip organisation • Press office management • Coverage monitoring and client reporting • Copywriting for press releases and other PR materials • Key clients: Hotel du Vin, Malmaison, The Scarlet, Bedruthan Steps, The Gallivant, W retreats

          Education

          2011

          Masters' in Corporate Communications - Bilingual (ENG-SPA)

          Universidad San Pablo CEU and Tracor Institute

          Oct 2010 - Jul 2011
          • Madrid, Spain

          2010

          BA hons journalism

          Universidad de Valladolid

          Sep 2005 - Jun 2010
          • Valladolid, Spain