I am an experienced events, experiential marketing & project management professional with over 12 years experience working in planning and delivering high profile live events, experiential, promotions and brand activation campaigns.
I thrive and excel on delivering projects through from conception to on-day management and delivery and always take a proactive approach when overseeing the organisation of key communications, promotional activity, brand activations and events.
Projects
- Longines - Sponsor Launch - Glasgow 2014Official switch on of the Longines Glasgow 2014 Clock at the city’s Central Train Station marking the countdown to the Glasgow 2014 Opening Ceremony. Situated above the destination board at the station, the prestigious new Longines clock will be seen by hundreds and thousands of commuters and visitors in the lead-up to the Games in July. The Swiss watch brand has generations of experience as the official timekeeper at world championships and as a partner of international sports federations
- FLY Open Air - 2016FLY Music Ltd presented the first in a series of large-scale open air events in unique Edinburgh locations- FLY Open AIr. The debut in September 2016 was a huge sell out success, receiving 5/5* customer reviews and positive coverage across press, media and social media. I (A Blank Canvas) was brought in to assist on event management, on-day event ops and PR/ media. 2017 sees the event moving to Hopetoun House with a 4K capacity site before returning to Princes Street Gardens on September 23rd for the annual affair under the Castle.
Work history
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Experiential Production ManagerWave Agency
- London, United KingdomFull Time
Production Manager looking after Experiential / Brand Experience production and management working with a diverse portfolio of clients including - Hewlett Packard (HP), Nespresso, News UK, Graze & Now TV.
Responsibilities include - planning and activating client briefs, establishing and evolving the Wave experiential offering. As lead Production Manager, I am accountable for contributing to developing new business pitches and for operationalising business that the agency has won.
Key Objectives of the Production Manager role are-
Winning a brief – evolve concepts and creative ideas into operational campaigns including adherence to health and safety standards.
Partner network – leverage partner network to deliver profitable and cost effective campaigns and extend network to support innovation.
Campaign management – develop and manage project plan. Engage resources needed to deliver plan including all legislative standards required.
Budget management – develop and maintain campaign budgets in line with fee agreed with client and Wave profit margin.
Client satisfaction – operationalising campaigns, delivering them on time, to budget and evaluating impact of each campaign.
Consumer experiences – ultimately, it’s all about creating brand experiences that sell more and delivering increasing levels of engagement from consumer.
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Experiential Project ManagerBRIGHT
- London, United KingdomFreelance
Freelance Experiential Project Manager - working on a large scale brand activation and pop-up store for the global printer brand, Epson.
Responsibilities include - managing production of pop-up store, managing & delivering a programme of 40+ in-store events including workshops, panel discussions, talks from industry professionals and arts & craft days, recruiting retail & event staff, training staff, managing £350K budget, production schedules, fit out of the retail space, managing contractors and venue managing / delivering the two month pop-up retail store and brand experience in heart of London's Covent Garden.
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Skills
- Account and Project Management
- Event Management
- Events PR
- Event Production
- Marketing
- Brand Activation
- Experiental
- Project Management
- Budget Management
- Pitch Development
Education
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BA (Hons) MarketingUniversity of Strathclyde
- Glasgow, United Kingdom
BA (Hons) Marketing Graduate - Achieving a 2:1 - 2nd Class Honors Degree
Awards
STAR Awards - Marketing Team of the Year 2014The Marketing Society
Marketing Society Scotland - Part of the Glasgow 2014 Marketing team winning the STAR Awards Marketing Team of the Year in 2014.