Ben Atkins Creative Director | The Dots

Ben Atkins

Creative DirectorLondon, United Kingdom
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Ben Atkins

Creative DirectorLondon, United Kingdom
About me
Founder and Creative Director of London-based creative agency, Any Other Name.
Projects credited in
  • RIMOWA | 'JOURNEYS'(Online Content)
  • DKNY visual identitySenior project management for the global rebrand for DKNY at London's most exciting new design studio, Commission
  • DKNY Fall 16 NYFW InvitationConcept creation, design development and print production for DKNY Fall 16 Invitation and press kit.
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Work history
    Creative DirectorNA
     - London, United KingdomFreelance
    I'm currently working with a number of brands, large and small, as a freelance Creative Director across Branded Content, Brand Strategy, Moving Image, Visual Identity, as well as Print, Digital and Packaging Design. Selected Clients: — Clos 19 (Möet Hennessy) — LVMH — Rimowa — The New York Times — Tiffany & Co.
    Brand Image DirectorDKNY
     - New York, United StatesFull Time
    In this role I helped reposition the iconic American fashion house, oversaw the implementation of a new visual identity and developed a distinctive visual language for the brand across all platforms and consumer touch-points. All creative was brought in-house. I lead and cultivated a small existing team to deliver against a new high standard of output whilst actively recruiting and doubling the size of the in-house creative team.
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  • Art Direction
  • Creative Direction
  • 360 Branding
  • Brand Strategy
  • Packaging Design
  • Retail Design
  • Digital Design
  • Content
  • Experiental
  • Film
    N/ASelf Taught
     - London, United Kingdom
    I didn't feel challenged or excited by the Fine Art Foundation that I had started after leaving secondary school. I quit that course and began an advance NVQ in Graphic Design. Naively, at the time I thought that's all I needed to get into the industry. I quickly realised there was much more to it, so I learnt what I could from books the internet, and a lot of trial and error.