About me

Writing and talking and walking and writing. Old photo.

QuestionsProjectsExperienceTeam

Projects

• 2

  Peppa Pig's Muddy Puddle WalkHow to sneak a charity event into a family's consciousness?

Work history

Creative LeadSave the Children UK
Mar 2017London, United KingdomFull Time
• Creative lead on Protecting Children in Conflict campaign, including Unnamed Child statue, which received global coverage, and a UK media reach of 30 million. • Creative lead for successful Get more of this feeling GDPR campaign – 30%+ open rate and CTO rate for active; 20% for dormant. • Creative lead for Muddy Puddle Walk event – Save’s most successful new fundraising event. Wrote Muddy Puddle Walk song (over 600k organic views on YouTube). • Developed creative principles to underpin all in-house creative content.
Writer/EditorSave the Children UK
Aug 2014 - Mar 2017London, United KingdomFull Time
• Lead copywriter for child refugee crisis campaign. Refugee/Migrant/Child social post shared over 24,000 times on Facebook. • Copywriter and creative lead for 2016 Christmas Jumper Day Silly Just Got Serious campaign. Raised over £4m - the most successful campaign yet. • Copywriter and content gatherer for Bangladesh street children DRTV and direct mail campaign.

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Skills

• Marketing
• Marketing Strategy
• Copywriting
• Social Media Marketing
• Sub-editing
• Ad Copywriting
• Brand Tone
• Brand Storytelling
• Brand Marketing
• Creative Direction

Education

U
U
Bachelor of Arts (BA) University of Nottingham
Sep 1999Nottingham, United Kingdom
2,1 (hons) Politics