About me
Writing and talking and walking and writing. Old photo.
Work history
Creative LeadSave the Children UK
London, United KingdomFull Time
• Creative lead on Protecting Children in Conflict campaign, including Unnamed Child statue, which received global coverage, and a UK media reach of 30 million.
• Creative lead for successful Get more of this feeling GDPR campaign – 30%+ open rate and CTO rate for active; 20% for dormant.
• Creative lead for Muddy Puddle Walk event – Save’s most successful new fundraising event. Wrote Muddy Puddle Walk song (over 600k organic views on YouTube).
• Developed creative principles to underpin all in-house creative content.
Writer/EditorSave the Children UK
- London, United KingdomFull Time
• Lead copywriter for child refugee crisis campaign. Refugee/Migrant/Child social post shared over 24,000 times on Facebook.
• Copywriter and creative lead for 2016 Christmas Jumper Day Silly Just Got Serious campaign. Raised over £4m - the most successful campaign yet.
• Copywriter and content gatherer for Bangladesh street children DRTV and direct mail campaign.
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Skills
- Marketing
- Marketing Strategy
- Copywriting
- Social Media Marketing
- Sub-editing
- Ad Copywriting
- Brand Tone
- Brand Storytelling
- Brand Marketing
- Creative Direction
Education
U
U
Bachelor of Arts (BA) University of Nottingham
Nottingham, United Kingdom
2,1 (hons) Politics