Writing and talking and walking and writing. Old photo.
• Creative lead on Protecting Children in Conflict campaign, including Unnamed Child statue, which received global coverage, and a UK media reach of 30 million. • Creative lead for successful Get more of this feeling GDPR campaign – 30%+ open rate and CTO rate for active; 20% for dormant. • Creative lead for Muddy Puddle Walk event – Save’s most successful new fundraising event. Wrote Muddy Puddle Walk song (over 600k organic views on YouTube). • Developed creative principles to underpin all in-house creative content.
• Lead copywriter for child refugee crisis campaign. Refugee/Migrant/Child social post shared over 24,000 times on Facebook. • Copywriter and creative lead for 2016 Christmas Jumper Day Silly Just Got Serious campaign. Raised over £4m - the most successful campaign yet. • Copywriter and content gatherer for Bangladesh street children DRTV and direct mail campaign.
• Creative lead for 4Ps campaign to raise awareness of heart attack symptoms. Cost pennies, delivered £190k advertising value equivalent. • Wrote the first ever Big First Aid Lesson – the biggest ever online first aid lesson. • Managed Celebrate Like a Hero campaign, a partnership with the Premier League and Football League. Digital Campaign of the Week in Third Sector.
2,1 (hons) Politics