About me

I offer independent growth strategy consultancy, and content and copywriting for busy leaders, agencies, and brands. From working with so many for so long, I understand that agency chiefs, client partners and marketers sometimes need periods of support, collaboration, and respite from an independent, experienced mind geared for growth. I provide just this: strategies and strategic thinking that galvanise teams to accelerate business growth, creative thinking, and new business wins. My services include insight-based strategy development (solo and collaborative), strategy workshops and planning, business and brand development, and strategic copywriting and content production (including pitches, reports, award entries, speechwriting, articles, presentations, and everything in between). I have worked in PR and marketing for over 20 years. I am also a Sunday Times bestselling author, award-winning blogger, and writer.

QuestionsProjectsExperienceTeam

Projects

• It's Not Raining, Daddy, It's HappySunday Times Bestselling Author of 'It's Not Raining, Daddy, It's Happy'
• The Diversity & Confusion 2023 ReportProject development, analysis, and content writing for this news and lead generating report.
• The Diversity & Confusion report by The UnmistakablesResearch commissioning, analysis, and content writing for this news and lead generating report.

Work history

Managing DirectorThe Unmistakables
Nov 2019 - Jun 2022London, United KingdomFull Time
The Unmistakables embeds equity, diversity & inclusion into organisations. We are an award-winning consultancy that works with forward thinking leaders and teams to navigate shifts in equity, diversity & inclusion internally and externally. Our work spans organisations of all shapes, sizes and sectors and is based on inside out inclusion®, our proprietary framework that senior leaders use to create systems change. People and HR teams come to us to build inclusive cultures, learning programmes and behaviour change and marketing teams and agencies come to us to build more inclusive insight, brand strategy, campaigns and communications. Everything we do is grounded in breakthrough insights, which we generate through inclusive and innovative mixed methodology research.
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DirectorFreuds Communications
Sep 2014 - Jun 2017London, United KingdomFull Time
I held three positions at freuds since joining in 2014: creative planning director, strategy director and business director.

Skills

• Copwriting
• Copy Crafting
• Copy Development
• Copyediting
• Content Writing
• PR
• PR Strategy
• PR Campaigns
• Diversity
• Creative

Education

Bachelor of Arts (BA) Leeds Beckett University
Sep 1997 - Nov 2022Leeds, United Kingdom
Public Relations and Spanish