I'm a research consultant with a 12-year background in data analysis and insights generation, focusing on digital marketing, social intelligence, and consumer research. I speak, write, and research with a keen interest in social intelligence, social physics, and marketing technology (MarTech).
- Ditch the Label: Exposé - The Scale of Transphobia OnlineWe analysed 10 million online posts over a three-and-a-half-year period to explore how transphobic speech manifests online. In doing so, we were able to specifically measure transphobic speech and pro-trans conversations in the UK and US. This is the biggest report of its kind on this topic using online data; it includes powerful visualisations, including network maps that show how transphobic engagement spreads, and the first-ever Pyramid of Transphobia, showing how certain attitudes and beha
Internal Technical TrainerBrandwatch
- Brighton, United KingdomFull Time
As part of this senior role in People Development, I was responsible for training new and current employees on the Brandwatch software suite, on elements of Digital Consumer Intelligence (DCI) and Social Intelligence, to help elevate the technical skills of the entire workforce.
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- Social Analysis
- Advanced Excel
- Bilingual English/italian
- Social Marketing
- Web Analytics
- Google Analytics
- Adobe Analytics
- Audience Analysis
- Audience Insights