About me

I'm a research consultant with a 12-year background in data analysis and insights generation, focusing on digital marketing, social intelligence, and consumer research. I speak, write, and research with a keen interest in social intelligence, social physics, and marketing technology (MarTech).

PostsProjectsExperienceTeam

• Does anyone have experience starting their own freelance gig as a neurodiverse person (e.g., ADHD)? Any advice/tips are super appreciated.

Projects

• 4

  Ditch the Label: Exposé - The Scale of Transphobia OnlineWe analysed 10 million online posts over a three-and-a-half-year period to explore how transphobic speech manifests online. In doing so, we were able to specifically measure transphobic speech and pro-trans conversations in the UK and US. This is the biggest report of its kind on this topic using online data; it includes powerful visualisations, including network maps that show how transphobic engagement spreads, and the first-ever Pyramid of Transphobia, showing how certain attitudes and beha

Work history

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Social Intelligence Researcher and ConsultantBKE Research
Nov 2022Brighton, United KingdomFreelance
Internal Technical TrainerBrandwatch
Aug 2021 - Nov 2022Brighton, United KingdomFull Time
As part of this senior role in People Development, I was responsible for training new and current employees on the Brandwatch software suite, on elements of Digital Consumer Intelligence (DCI) and Social Intelligence, to help elevate the technical skills of the entire workforce.

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Skills

• Brandwatch
• Social Analysis
• Advanced Excel
• Bilingual English/italian
• Social Marketing
• Web Analytics
• Google Analytics
• Adobe Analytics
• Audience Analysis
• Audience Insights

Education

Digital MarketingUniversity of London
Jan 2013 - Dec 2013London, United Kingdom
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BA LinguisticsBirkbeck, University of London
Sep 2010 - Jun 2012London, United Kingdom