About me
Starting in the experiential world I have moved through social, digital to integrated creative spanning strategy, commuication planning, film,sponsorship, design, digital and brand. My knowledge of the full marketing mix has helped me devise robust and exemplary strategy for some of the world’s biggest brands. I am naturally adaptable but also have a wealth of experience and a natural talent for creative and strategic marketing and communications.
In having a broad range of experience, my skills sit across client services, where I build trust and assurance as well as push and test clients into bold new frontiers. In strategy, where I use a broad range of insight, think big, ask why not and understand how roll out will take place and be most effective. In creative where I have taken a hands on approach and have a keen eye for detail in design and what a good idea and great execution looks like.
Work history
DirectorTheobald Fox
Full Time
OVERVIEW
Joining Theobald Fox in 2013 I was brought in as Account Director, working with some key clients, running a small team as well as managing client projects. My strategic input allowed me to expand my role across all client work becoming Strategy Director whilst maintaining client relationships and work in a broad range of other areas in the agency.
Promoted to Agency Director in October 2015 I continued my hands on role externally with senior clients and built out our strategy offering. The agency had its best 18 months ever in the time I was at the helm, having steered them from a position of obscurity to one of great prosperity and a bright future.
HIGHLIGHTS
Ideation, planning, strategy, copy and delivery of hugely successful campaign that put client CALM and issue of male suicide and men’s mental health on the map. My words are to be used in school textbooks in the future.
Positioning TfL’s flagship cycle-hire scheme to bring new, record breaking partner in Santander through engaging content and the right message.
Strategy for the future of music sponsorship at Live Nation which won them huge new contracts including Barclaycard.
Helped reposition ITV Studios brand to drive incredible upturn in sales and reputation of production arm.
Head of Content
- London, United KingdomFull Time
OVERVIEW
Vivacity were a small brand consultancy run by two marketeers long in the marketing and advertising industry.
I was brought in to bring some youthful vigour, innovation and diligent delivery on projects and consultancy work they were bringing in.
I ran the content side of the business and planned all execution building out content plans and delivering paid social content for big clients. I also worked on a variety of consultancy work and new business pitches, working with external agencies regularly to shape the response and set the positioning for client work.
I delivered a large amount of social media / content and brand consultancy helping brands build a resonant audience engaged in their stories.
Delivered much work around sponsorships and partnerships that drove value in brands coming together for a shared goal.
HIGHLIGHTS
Took on PUMA’s social media account around F1 and MotoGP . We consistently out-performed all other social verticals whilst I was running account.
Built app for new race platform ‘Global Rallycross’ which became content hub and key engagement tool for key sponsor Best Buy in the US.
Helped build a platform for sponsorship and partnership optimisation that enabled Vivacity to grow its work stream.
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Skills
- Brand Creative Strategy
- Client Services
- Production/project Management
- Film
- Brand Sponsorship
- Campaign Creative
Education
BA (Hons) Sociology, 2:1
Newcastle upon Tyne, United Kingdom