Ben Lunt

Digital creative directorLondon, United Kingdom
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Monty Verdi
Pansy Aung
Elliott Starr (he/ him)

Ben Lunt

Digital creative directorLondon, United Kingdom
Projects credited in
  • The Three Bears
    The Three BearsRowse Honey For their 2017 campaign, Rowse wanted people to use their honey on porridge more. BMB’s idea was to create an online cooking show based on the Three Bears, famous for their love of porridge. This modern retelling of the story however had the bears as three big, beardy gay men - bears being a slang term for big, strong gay men with beards. The campaign was a huge hit amongst the gay community and in general, and helped to portray an under-represented subculture. My role was in helping to develop the modern-storybook art direction and taking design lead across the four films, digital, social and the outdoor print campaign.
  • Batiste Social
    Batiste SocialBatiste Art Direction and Design for Batiste's monthly instagram content consisting of GIFs and image. January's edition was of course about 'new year, new you' - with a fresh colour pallette and a lighter, more fresh feel.
  • Toughest Opponent
    Toughest OpponentNew Balance New Balance approached BMB to create an intergrated campaign across TV, Social and Print for the UK and USA. You are your toughest opponent was around athletes battling their inner demons stopping them achieving their sporting goals. I was tasked with creating the design look and feel for the campaign across digital platforms. The art direction and look was based on internal conflict: dark versus light, split type and moody studio photography. I also designed a campaign content hub to live on the existing New Balance website.
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  • Creative Direction
  • Strategy
  • Content Strategy
  • Concept and Ideation
  • UX Strategy
  • Product Strategy
  • Advertising
  • Brand Storytelling
  • Communications