Ben Parkinson

Senior Account Manager

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  • LocationHayes, United Kingdom

Skills

 

  • Events
  • Marketing PR
  • Businesses Development
  • Account Manager
  • Account Management
  • Brand Management
  • Client Services
  • Networking
  • Problem Solving
  • Relationship Management
  • Office

Work history

Currently

Account Manager

Headstream

Jan 2015
  • - Day to day management and leadership of the agencies two largest accounts - Developing client relationships and driving business development - Project ownership forecasts, financing, invoicing and billing - Managing workflow and assigning tasks to relevant teams across complex projects - Input into all facets of work from strategy and segmentation, to social and digital planning and execution - Resource planning to help maintain profitable accounts - Impeccable client servicing skills - with a proven track record of managing challenging clients - Confident discussing strategy, data and segmentation - Keen eye for creative

2015

Advertising Manager

Just Develop It

Dec 2013 - Dec 2015
  • - Media buying to drive customer acquisition - Creating and managing campaigns (CPM, CPC) through various ad-serving platforms - Driving negotiations with media sales reps to obtain the best rates and most appropriate media spaces - Managing JDI’s advertising inventory and brokering ad placements to networks - Seeking new advertisers and negotiating deals to drive additional revenue - Budget control and management for all campaigns - Analysing key metrics and reporting KPI’s to management - Optimising campaigns and implementing changes to improve performance

2013

Marketing Manager

Justgo

Dec 2012 - Dec 2013
  • - Overseeing and managing marketing projects for the entire company - Managing the marketing team (4 people) / resource planning, workflow, monitoring - Negotiating deals with new affiliate partners: I brought in 3 new partnerships deals which in turn created an extra £15,000 of business for the company - Managing PPC and Paid Social ads and involved in setting up and finding new advertising outlets - Driving & implementing various website improvements through A/B testing - Managing CRM tools to help the growing online network and focusing on improving retention Key Achievements - Doubled the amount users in less than 2 months - Reducing the company’s marketing costs by £5,000 a month while still managing to increase daily sign ups - Personally implemented & managed a customer relationship software tool (Intercom) which help increased customer retention by over 36% - Introduced tracking and analytics platforms to help track against business KPIs, which became the ultimate measurement tool for the company - Managing a marketing team abroad, focusing on brand awareness & high quality content creation

2012

Digital Marketing Coordinator

Ministry of Sound

Mar 2010 - Dec 2012
  • - Quickly carved my own role within company moving from the Club to company - Coordinating all advertising campaigns for Ministry of Sound Club - Managing full 360 degree integrated marketing campaigns from start to finish - Overseeing and managing the yearly digital marketing budget of £800k Key Achievements - Developing an entire new social media strategy which increased the clubs social community by 300% in 6months - 2011 & 2012 were officially the best years on record for the club pulling in over 1.8 million in profit - Involved in the campaign, which helped, the club become the 6th best club venue in the world & number 1 in the UK - Influenced the decision to cut £300k in print advertising and invest in online marketing activities, which ultimately increased ROI by 40% - Part of the creative team that lead the pitch for YouTube investment