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I'm a creative with a passion for telling a good story. A copywriter by trade, I’ve spent the last few years working in agencies in the UK and Europe for some of the world’s biggest brands. B2C or B2B, I get to the heart of the client's problems and use words to captivate people's attention. Quickly. Profitably. Painlessly. As my career develops into creative leadership, I'm always looking for the best ways to transfer my love for craft to the team, make the work fun and create campaigns that have a lasting impact. But it's not all about the job. If I'm not putting pen to paper you'll probably find me training for an endurance event or indulging my other passions in life – coffee, cake, travel and music.
A small creative odyssey around the agencies of London. Whether it’s tackling the messaging and tone for a Scandinavian automotive brand, crafting concepts for a social media campaign or writing scripts for a film, it’s a journey opening my network and honing my skills.
Responsible for developing and owning the big ideas and creative strategies for pitches, new product launches and campaigns at the UK base of this global digital agency. Also in the thick of things producing high-impact copy and owning the tone of voice at the heart of the work – be it a tagline for a poster, a product website or a script for a brand film.
Part of a senior creative team leading the front line of conceptual creative for new business and across accounts including The Balvenie whisky, Stella Artois, and Corona. Also responsible for inspiring and mentoring the other teams in the department, overseeing and shaping briefs, and for ensuring a consistently high quality of copy and creative across the board.
Whether it was producing websites and films for Nokia, or helping to launch a new range of Iittala homeware on Pinterest, this creative role in Helsinki, Finland pushed my conceptual and planning abilities to the next level.
An integrated role at a B2B agency, producing copy for O2, the BBC and Microsoft. Pushed at every stage, The Marketing Practice honed my ability to absorb lots of technical information quickly and turn it into successful creative copy. It also shaped my commercial awareness and set me on the path of a career I’m truly passionate about.