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I'm a creative with a passion for telling a good story. A copywriter by trade, I’ve spent the last few years working in agencies in the UK and Europe for some of the world’s biggest brands. Whether it's conceptual creative, branding, content, film, packaging, events and experiences, I get to the heart of the client's problems. Quickly. Profitably. Painlessly. As my career continues to develop in creative leadership, I'm always looking for the best ways to transfer my love for craft to the team, make the work fun and create campaigns that have a lasting impact. But it's not all about the job. If I'm not putting pen to paper you'll probably find me training for an endurance event or indulging my other passions in life – coffee, cake, travel and music.Locked Pro Plan feature
Creative Director at the UK’s leading content marketing agency, heading up the team shaping campaigns that are both more effective and more engaging than traditional advertising. Making all sorts and everything for brands including Lee Cooper, Quorn, The Nature Conservancy, Evian, Celebrity Cruises and Ohsomm to name a few...
From concepts to content, FMCG campaigns to pitches, I made my way around the agencies of London for a little while. Making beautiful things with the likes of Sapient, JWT, Momentum and more.
From strategic insight and conception through to final production and execution, my role as Head of Content was all about making sure we told the stories that delivered maximum impact and return for our clients. Whether it was an event series for American Express or Stella Artois, a video for Coca-Cola, or the tone of voice, strategy and branding for The Balvenie and Monkey Shoulder for William Grant & Sons, the work had to be timely, relevant and entertaining. And as part of an ACD team, it was also a role that allowed me to mentor and direct other members of the team and help shape the creative process of the wider agency, as well as continue to mentor students at the School of Communication Arts.
During my time at GreyPOSSIBLE and POSSIBLE my role covered everything from creative concept development and branding, leading pitches, and collaborating with the team to create everything from content strategies to websites, apps and all that lies in between. It's a role that pushed me creatively, but also gave me the opportunity to help others get the most from their ideas too. In my spare moments I also took time out to mentor (and hopefully inspire) students at the School of Communication Arts, offering them tips, tricks and support to get the most from their thinking.
A mix of copywriting, creative planning, and creative direction in this role - continually collaborating with the team to concept the big ideas and creative strategies for new product launches and campaigns. It's a role that saw me develop high-impact copy for companies including Whole Foods and Nokia – producing precise and attention-grabbing messaging for global launches, animations, video scripts, blogs, websites and pitch presentations. And importantly, it involved owning the tone of voice - planning the progress and delivery of ideas to ensure the messages and the mechanics were right from start to finish.
In my time at the agency, I wrote for a number of international brands, including O2, BBC Worldwide and Microsoft Advertising, across a range of B2B projects and briefs. I also had the opportunity to regularly lead pitches to clients and work closely with them during the progress of our projects. I also took on responsibility of mentoring two juniors on the development of their copy campaigns in the final year of my time there. Pushed at every stage, The Marketing Practice honed my ability to absorb lots of technical information quickly and turn it into successful creative copy. It also shaped my commercial awareness of not only the client’s business, but the agency itself.
Bronze in the Branded Programme category for the 'Strong Enough' music video for Jack Garratt and The Cooper Collection