Projects credited in
- Keep GoingRecognising that lululemon's annual New Year goals campaign didn't feel right in yet another lockdown in January 2021 we instead celebrated the one thing that had kept us going instead. From watering flowers to bedtime stories, if it brought you joy in 2020 then we encouraged people to hold it close, and take it with them into 2021. Using bold and colourful graphics and user generated content we created an upbeat social media and in-store campaign that gave our customer the motivation they need
- Let the magic move you.Recognising that the Christmas season moves each person differently, we presented products, local experiences and digital content to encourage everyone to be moved by the magic of the season, in more ways than one. After all, the best gifts are ones that both emotionally move us, and get us physically moving.
- Lululemon: This is My Meditation#ThisIsMyMeditation looks at breaking down the preconceptions about meditation and showing how meditation can “be any act where we choose to be in the present moment”. – For more details: https://www.lululemon.co.uk/en-gb/c/community/hubs/meditation Ph: Francis Augusto Photography assistant: Zelie Lockhart Producer / Art director: Jess Schiazza