About me
Vibrant, driven professional with extensive experience in strategic communications and creative development across
categories such as financial services, luxury automotive, alcohol/spirit brands and QSR. Considerable experience working on international business throughout the Americas, UK/EMEA and LATAM, including two stints client-side with a focus on retail fashion. Production heavyweight, digitally savvy, socially conscious and passionate about creating beautiful work.
Work history
Brand Director
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Simon Brand & Premium Outlets
• Lead for tactical digital and social “Spread Love” Holiday campaign. Managed TVC production with limited budget
and organized digital and social support within brand owned channels as well as with several magazine partners
- Amassing 500+k YouTube views and 30+k impressions
• Headed #foundatsimon partnership with Teen Vogue on development of 9 style haul videos & digital/print support for branded social campaign
- Amassing 30k YouTube views and 5k impressions
• Managed Susan G. Komen “Pink” campaign partnership with SELF magazine. Organized in-mall events in 5 major U.S. cities
with local bloggers & activities to promote awareness of new brand launch as well as increase traffic to Simon properties
• Facilitated various edits and shipments of TVC as well as managed production and delivery of 10 radio campaigns
• Oversaw development of print ads, collateral & signage for Premium Outlets brand, as well as individual property requests
Freelance Marketing Manager
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Ann Taylor
• Led strategic development of overarching marketing campaign, brand events and sale promotions with creative support via direct mail, in-store collateral and email initiatives
• Analyzed weekly performance results of all marketing campaigns, with focus on return on investment across stores & online
• Headed “Black Friday” sale promotion strategy and creative development across all channels
• Oversaw design/layout, product placement, sale promotions and print production of monthly style guide
• Collaborated with planning, pricing, merchandising, CRM, credit card and online teams on creation of campaign strategies
• Managed budget and facilitated monthly job closings as well as accruals and re-classes
+ Show more
Skills
- Events
- Marketing PR
- TV
- Excel
- Office
- Word
Education
Advertising, PR, Graphic Design, Art
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Communications/Advertising/PR
Awards
American Association of Advertising Agencies