Vibrant, driven professional with extensive experience in strategic communications and creative development across categories such as financial services, luxury automotive, alcohol/spirit brands and QSR. Considerable experience working on international business throughout the Americas, UK/EMEA and LATAM, including two stints client-side with a focus on retail fashion. Production heavyweight, digitally savvy, socially conscious and passionate about creating beautiful work.
Simon Brand & Premium Outlets • Lead for tactical digital and social “Spread Love” Holiday campaign. Managed TVC production with limited budget and organized digital and social support within brand owned channels as well as with several magazine partners - Amassing 500+k YouTube views and 30+k impressions • Headed #foundatsimon partnership with Teen Vogue on development of 9 style haul videos & digital/print support for branded social campaign - Amassing 30k YouTube views and 5k impressions • Managed Susan G. Komen “Pink” campaign partnership with SELF magazine. Organized in-mall events in 5 major U.S. cities with local bloggers & activities to promote awareness of new brand launch as well as increase traffic to Simon properties • Facilitated various edits and shipments of TVC as well as managed production and delivery of 10 radio campaigns • Oversaw development of print ads, collateral & signage for Premium Outlets brand, as well as individual property requests
Ann Taylor • Led strategic development of overarching marketing campaign, brand events and sale promotions with creative support via direct mail, in-store collateral and email initiatives • Analyzed weekly performance results of all marketing campaigns, with focus on return on investment across stores & online • Headed “Black Friday” sale promotion strategy and creative development across all channels • Oversaw design/layout, product placement, sale promotions and print production of monthly style guide • Collaborated with planning, pricing, merchandising, CRM, credit card and online teams on creation of campaign strategies • Managed budget and facilitated monthly job closings as well as accruals and re-classes
Smirnoff & Pfizer • Oversaw CGI production, foreign market approvals and asset delivery of 4 OOH executions for Smirnoff Global campaign • Headed concept development and table top shoot preparation for 2 product TV spots for Smirnoff US markets • Handled production of 5 print ads, 10 OOH executions and 2 radio spots for Smirnoff US national buy • Managed completion of current work, asset transition and billing finalization for Pfizer Centrum & Caltrate
Charles Schwab • Led creative development, shoot and post-production of 21 national TV spots in support of “Talk to Chuck” campaign • Oversaw production of over 40 print ads, 50 digital executions (flash banner & rich media) & three OOH campaigns • Steered production and creative refresh of tablet web experience & interstitial ads for Retirement Services initiative • Partnered with planning team on communication strategies and brief development for all messaging initiatives • Oversaw digital analytics reporting, media schedules, talent negotiations & renewals, and budget • Collaborated with media team on quarterly plans, buy/rotation, specifications and delivery of digital assets • Supervised daily tasks and professional growth of Account Executive and Assistant Account Executive
Jaguar North America & Global • Participated in the concept development and production of two Global TV and print campaigns • Facilitated the creative development and production of over 20 US national TV spots and 65 print executions • Collaborated with Jaguar events and PR team on organization and execution of over 20 events in support of XJ launch • Managed the development and production of over 10 signage and collateral pieces for RSR racing events • Oversaw the media rotation, delivery of assets and budget for all brand creative
• Managed development and production of over 20 in-store merchandise and packaging projects • Participated in the concept development and production of 5 U.S. national TV and Radio campaigns • Led production of online video and web banners for NCMEC’s & Ad Council’s online sexual exploitation initiative • Facilitated the development of a logo and tagline for the Ad Council’s internet safety coalition campaign • Tracked competitive creative work daily and compiled weekly and monthly analysis reports for client • Oversaw yearly accruals, managed all billing, trafficked all project estimates and invoices