Ben is a London-based Creative Director with over 10 years of experience. Specialising in creative direction, visual identity, moving image, and packaging design for the fashion, luxury and arts sectors, Ben has worked with some of the most highly regarded companies and brands in the world.Locked Pro Plan feature
I'm currently working with a number of brands, large and small, as a freelance Creative Director across Branded Content, Brand Strategy, Moving Image, Visual Identity, as well as Print, Digital and Packaging Design. Selected Clients: — Clos 19 (Möet Hennessy) — LVMH — Rimowa — The New York Times — Tiffany & Co.
In this role I helped reposition the iconic American fashion house, oversaw the implementation of a new visual identity and developed a distinctive visual language for the brand across all platforms and consumer touch-points. All creative was brought in-house. I lead and cultivated a small existing team to deliver against a new high standard of output whilst actively recruiting and doubling the size of the in-house creative team.
Working with Cross-Functional Creative Directors in Apple's Global Advertising and Marketing Group, I was a creative lead for the following launches, initiatives and integrated campaigns: — OS X Mavericks (Visual Identity) — iPad Air (Art Direction, Advertising) — iPhone 5s and 5c — Apple Watch (Art Direction, Launch film and content, packaging design) — MacBook (Art Direction, Launch film and content, packaging design) — Global Retail Campaign, Spring 2015 (Art Direction)
Selected Projects / Clients: Adidas, Design Miami, Established & Sons, Fornasetti, Harrods, Stella McCartney, Whitechapel Gallery.
I didn't feel challenged or satisfied by the Fine Art Foundation that I had started after leaving secondary school. I quit that course and began an advance NVQ in Graphic Design. Naively, at the time I thought that's all I needed to get into the industry. I very quickly realised there was much more to it and slowly taught myself with books and the internet.