Daily: Building teams. Shaping culture. Mentoring designers, copywriters, producers. Guiding work. Shipping work. Driving results.
Weekly: Defining strategy. Building bridges. Aligning large xfunctional teams. Managing agencies. Partnering with people, from founders and VPs to front-line teams. Finding opportunities to surprise and delight.
Monthly: Leading workshops. Finding the big idea. Optimizing process. Forecasting work. Evaluating results. Reviewing budgets. Taking a day to breathe.
Quarterly: Reviewing bandwidth. Planning headcount. Doing an onsite. Meeting with leaders. Managing change. Updating guidelines and documentation. Adding a tool to the tool belt of brand.
Annually: Taking stock. Looking back. Looking ahead. Planning. Aligning with teams across the business. Grilling a turkey. Taking a meaningful break to start the new year with energy and purpose.
None of this happens without family, friends, and a wide array of driven, talented, and thoughtful human beings to go to work with everyday.
Work history
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Head of BrandWorkrise
Austin, United StatesFull Time
- Responsible for Brand Strategy, Brand Marketing, and Brand Experience across all business units at Workrise
- Own definition of the brand narrative, purpose, and vision, as well as the strategy for bringing that storytelling to life across channels and at all levels of the funnel
- Partner with leaders across the organization to drive cultural and strategic alignment internally, and to deliver cohesive experiences (real world, digital, OOH, product, you name it) throughout the customer lifecycle
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Creative DirectorWorkrise
- Austin, United StatesFull Time
- Led an in-house rebrand effort for RigUp and 13 acquired entities across six different industries to go to market as Workrise, building the ID from scratch and implementing systems for scale
- Scaled Brand Design from a small group of talented creatives to a full-service in-house agency
-Led Brand Design as AOR for the first Workrise brand campaign resulting in 38% improved conversion rates from organic traffic in target markets, as well as 56M+ total impressions between May and November, 2021
- Delivered experiment-driven creative for performance marketing, resulting in 44,000+ qualified worker leads in 2021, more than triple our active billing worker base
- Managed production budgets spanning in-house teams, as well as an array of external agencies and contract resources
- Led the design and build of all internal brand resources including brand guidelines, visual design system, messaging, voice and tone, grammar and style
- Collaborated closely with leaders from across the business to align on strategy, concept new storytelling for a wide variety of mediums and executions, and to align our culture and decision-making internally to the mission and values that define our purpose as a brand
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Skills
- Creative Direction
- Brand Strategy
- Integrated Campaign
- Design Leadership
- Mentoring
- Systems Design
- Copywriting
- Brand Guidelines
- Directing Film
- Directing Shoots
Education
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Bachelor of Arts (BA) Kenyon College
- Gambier, OH 43022, USA
Degrees in Art History + Political Science