A London-born Ghanaian, who's lived and worked in the UK, USA, Ghana, Nigeria, Cote D'Ivoire and South Africa.
I have over seven years of international experience across the full spectrum of business development and strategy, from negotiating large strategic partnerships to launching new business initiatives.
Work history
Head of Growth (Interim - Contract role) Zego
- London, United KingdomFreelance
● Worked with the CEO and COO to formulate the company’s near-term growth strategy, outlining the key priorities across online marketing, strategic partnerships, PR and community management.
● Built the 2018 financial model, which set business targets for team alignment, finance budgeting and investor relations.
● Managed a team of 3 to successfully execute against targets set for Q1 2018 – including adjusting the online marketing strategy and acquiring the firm’s largest strategic platform partners (e.g. UberEats).
Business StrategistSquarespace
- New York, United StatesFull Time
● Worked in a team focussed on discovering new sources of revenue growth for the company and working cross-functionally to develop and launch them.
● Coverage included business development, new product innovation, customer research and international expansion.
● Designed the company’s international expansion strategy and project managed the launch of two new international currencies on the platform, which involved in-depth research of the global payments landscape and A/B testing new pricing on the front site.
● Managed the company’s partnership with Google (G Suite products focused), the largest by revenue, and helped to grow user engagement in the integration by over 70% between 2016 and 2017.
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Skills
- Enterpreneurship
- Entertainment
- Media
- Creative Media
- Digital Media
- Analaysis
Education
EconomicsUniversity of Cambridge
- Cambridge, United Kingdom
● BA Honours Degree: Economics
● Dissertation title: “What can economic theory tell us about the unauthorized copying of recorded music and its impact on the record industry’s CD sales?”