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Experienced creative strategist combining rigour and creativity with a deep, fluid knowledge of brands, innovation, marketing and communication strategy. Specialised in the luxury and tech industries.
Consulting in strategic planning and art direction for Chic, a design agency specialised in luxury brands based in Paris, Singapore London and Dubai. Key responsibilities: Dedicated on pitches and working closely with the heads of creation and design, focusing on brand strategy, defining creative routes and story-telling. Since our collaboration started, we’ve won several pitches in Paris, Singapore, London and Dubai for major luxury and premium brands including: Burberry, Vertu, Veuve Clicquot, Cartier, Johnnie Walker Blue label, Cointreau, L’Oreal Hong Kong, Chalhoub Group, Hermes, Perrier Jouet, Duvel, Jean Paul Gaultier, Waterman...
The Family is a new kind of investment fund from Paris, addressing start-ups, corporate and officials to foster innovation in France. Creative and strategy consulting (coms, curation and sponsorship) and naming for the first edition of a Global conference on digital and luxury “Hackers on the Runway”: Hackers on the Runway is a new kind of conference where the worlds of luxury and tech collide for a deep dive in innovation across the whole value chain, with international speakers such as Seth Godin, Richard Seymour, and under the patronage of Mr Pierre Berge?. For more information & press hits, please have a look at www.hackersontherunway.com/ TheFamily start-up ecosystem: Providing Strategy and Creative orientation for the start- ups within TheFamily acceleration program.
Marketing and media expertise working with Omnicom media group’s clients in the APAC region, dedicated to coms strategy, activation and ideation. Key responsibilities: Manage the Intel Account, source and manage vendors and creative / strategic partners. Help OMD and PHD account leaders to generate ideas for their clients and win new businesses pitches in APAC, such as : McDonald’s China, ANZ travel card launch, Ikea, Pepsi India, Google Indonesia, The Building and Construction Authority...
Connecting brand strategy with retail architecture, category management, design and digital for clients such as Lancome, Chivas, Natura Brasil, Martell, Millet
Product marketing and in charge strategy and briefs to gather insights from Eyeka’s leading co-creation community for brands such as Renault, Chanel, Coca Cola, Microsoft, Google, Nike, HSBC, SFR
Advertising and Communication