Benoit Pagotto

Strategic Planner

  • LocationUnited Kingdom

About me


Experienced creative strategist combining rigour and creativity with a deep, fluid knowledge of brands, innovation, marketing and communication strategy. Specialised in the luxury and tech industries.



  • Advertising
  • Events
  • Marketing PR
  • Copywriting
  • Creative Agency
  • Digital Agency
  • Presenting
  • Project Management
  • Strategic Planning
  • Creative Direction
  • Consumer Behavior
  • Creative Thinking
  • Indesign
  • Photoshop
  • Powerpoint

Work history


Strategic Planner


May 2013
  • Consulting in strategic planning and art direction for Chic, a design agency specialised in luxury brands based in Paris, Singapore London and Dubai. Key responsibilities: Dedicated on pitches and working closely with the heads of creation and design, focusing on brand strategy, defining creative routes and story-telling. Since our collaboration started, we’ve won several pitches in Paris, Singapore, London and Dubai for major luxury and premium brands including: Burberry, Vertu, Veuve Clicquot, Cartier, Johnnie Walker Blue label, Cointreau, L’Oreal Hong Kong, Chalhoub Group, Hermes, Perrier Jouet, Duvel, Jean Paul Gaultier, Waterman...


Brand & Strategy Consultant

The Family

Mar 2015 - Mar 2015
  • The Family is a new kind of investment fund from Paris, addressing start-ups, corporate and officials to foster innovation in France. Creative and strategy consulting (coms, curation and sponsorship) and naming for the first edition of a Global conference on digital and luxury “Hackers on the Runway”: Hackers on the Runway is a new kind of conference where the worlds of luxury and tech collide for a deep dive in innovation across the whole value chain, with international speakers such as Seth Godin, Richard Seymour, and under the patronage of Mr Pierre Berge?. For more information & press hits, please have a look at TheFamily start-up ecosystem: Providing Strategy and Creative orientation for the start- ups within TheFamily acceleration program.



Fuse Omnicom APAC

Jan 2012 - May 2013
  • Marketing and media expertise working with Omnicom media group’s clients in the APAC region, dedicated to coms strategy, activation and ideation. Key responsibilities: Manage the Intel Account, source and manage vendors and creative / strategic partners. Help OMD and PHD account leaders to generate ideas for their clients and win new businesses pitches in APAC, such as : McDonald’s China, ANZ travel card launch, Ikea, Pepsi India, Google Indonesia, The Building and Construction Authority...


Brand Strategist


Jan 2011 - Jan 2012
  • Connecting brand strategy with retail architecture, category management, design and digital for clients such as Lancome, Chivas, Natura Brasil, Martell, Millet


Strategic Planner


Aug 2009 - Jan 2011
  • Product marketing and in charge strategy and briefs to gather insights from Eyeka’s leading co-creation community for brands such as Renault, Chanel, Coca Cola, Microsoft, Google, Nike, HSBC, SFR



Marketing, Coms

Ecole Superieure de Publicit

Mar 2008 - Mar 2009
  • Advertising and Communication


Fine Arts, Video and Photography

Ecole Nationale Superieure des Beaux Arts

Jan 2005 - Jan 2008