About me
Experienced creative strategist combining rigour and creativity with a deep, fluid knowledge of brands, innovation, marketing and communication strategy. Specialised in the luxury and tech industries.
Work history
Strategic Planner
Consulting in strategic planning and art direction for Chic, a design agency specialised in luxury brands based in Paris, Singapore London and Dubai.
Key responsibilities: Dedicated on pitches and working closely with the heads of creation
and design, focusing on brand strategy, defining creative routes and story-telling.
Since our collaboration started, we’ve won several pitches in Paris, Singapore, London and Dubai for major luxury and premium brands including: Burberry, Vertu, Veuve Clicquot, Cartier, Johnnie Walker Blue label, Cointreau, L’Oreal Hong Kong, Chalhoub Group, Hermes, Perrier Jouet, Duvel, Jean Paul Gaultier, Waterman...
Brand & Strategy Consultant
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The Family is a new kind of investment fund from Paris, addressing start-ups, corporate and officials to foster innovation in France.
Creative and strategy consulting (coms, curation and sponsorship) and naming for the first edition of a Global conference on digital and luxury “Hackers on the Runway”:
Hackers on the Runway is a new kind of conference where the worlds of luxury and tech collide for a deep dive in innovation across the whole value chain, with international speakers such as Seth Godin, Richard Seymour, and under the patronage of Mr Pierre Berge?. For more information & press hits, please have a look at www.hackersontherunway.com/
TheFamily start-up ecosystem: Providing Strategy and Creative orientation for the start- ups within TheFamily acceleration program.
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Skills
- Advertising
- Events
- Marketing PR
- Copywriting
- Creative Agency
- Digital Agency
- Presenting
- Project Management
- Strategic Planning
- Creative Direction
- Consumer Behavior
- Creative Thinking
- Indesign
- Photoshop
- Powerpoint
Education
Marketing, Coms
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Advertising and Communication
Fine Arts, Video and Photography
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