Working for the company has brought my career and education closer together. Here, I worked in the commercial department creating and brainstorming photography-led campaigns for both photography and non-photography brands. My job then, is to research all potential leads and pitch campaigns catered to the individual business. The end result is cutting-edge and viral content utilising our strong photographic following with certain campaigns being picked up by news outlets like The Guardian, The Times, and other major news outlets internationally, online and in print. Since starting, there has been a 33% increase in revenue working with brands like Ecotricity, Visit California, DJI, Send Anywhere, Affinity, Visit Copenhagen and many more. One of my most notable achievements was obtaining a £40k deal with Ecotricity by creating a competition and a takeover of our online platforms. The most challenging part of the role is constantly coming up with new campaign ideas which really pushes the limits of thinking creatively together with achieving sales targets.
As Picture Editor, the role involved a mixture of both Editor and Picture Editor, overseeing the entire production of the magazine from proofing articles to curating the layout of the magazine. My main responsibility, however, would be reaching out to professional and semi-professional photographers who are willing to create a tutorial based on their unique style of photography. Since working here, I’ve worked with some amazing photographers such as Lindsay Adler, Elena Paraskeva, Benjamin Von Wong and many more. Once we’ve agreed, I would brief the photographer about the commision over skype and discuss syndication rights over the images to achieve best results and keeping within brand standards. There were many areas where I was challenged in the role, one of them changing the view of the magazine from erotic towards a more glamour aesthetic, which lead to an increase in subscriptions and brought the gender demographic gap closer together. There were also other aspects of the role that were new and as my tenure at the company progressed, I was able to effectively manage all aspects of the magazine.
Working for one of the biggest real estate companies in the Philippines, my role as Marketing Executive involved managing marketing strategies together with PR and marketing agencies building a strong brand presence for both online and in print. These included blog posts,Facebook,Twitter and reviewing all articles bound for newspapers and magazines. I also initiated projects involving new technologies one of which was a virtual reality tour of the flat as the company pre-sells units before completion. As I spearheaded this project in the infancy of VR, other rivals started following suit. I also created detailed plans and direction for our campaigns with our marketing agency, monitoring the progress and ensuring marketing budget is in check.
During the 2 day course it covered various aspects of picture research from copyright law to adjusting the style of picture research to adapt to the clients needs. The coures was extremely comprehensive and even included practical exercises along with providing us with professional practices to bring students up to speed with industry needs.
Lessons ranged from photographic theory, history and professional practices, coursework was conceptualising your own ideas around a brief and further developing them through sessions with tutors and students and eventually leading to a complete immersion into a chosen project. Other practical workshops were given which included studio & outdoor lighting, film scanning, archiving, colour corrections, printing, Adobe Photoshop, InDesign, and many more useful skills that I still continue to use today.