About me

I have worked within Marketing and CRM for 5 years in various roles covering life cycle and campaign strategy, real time and personalisation campaigns, campaign analysis, CRM system development, system technical support and onboarding/training, Project management, change management as well as ownership of system changes and migrations. Key achievements: • Key player in developing internal CRM system mechanics and logic, raising and prioritising user stories, user acceptance testing, training/roll out as well as managing the migration project moving all existing lifecycles and campaigns to new system. • Implementing agile ways of working within the CRM execution team, creation of work estimations calculator and interdepartmental processes successfully creating efficiencies and improving performance. • Guiding and managing 3 agile CRM execution teams split across 3 locations. I have also received formal training and certifications for Agile PM Foundation/Practitioner as well as Change Management Foundation/Practitioner as part of the projects I was taking care of. I am currently looking for a new challenge to further my career and develop further within the Marketing and Project management field.

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Work history

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Marketing Operations ManagerKindred Group Plc.
Jan 2018London, United KingdomFull Time
Key responsibilities include managing agile CRM and Bonus execution teams, sprint planning and ensuring delivery for projects across multiple brands, markets and products in line with business needs and best practices. Supporting and coaching the team executing the projects in their day to day operations and managing stakeholders across the company.
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CRM Marketing Operations ManagerLadbrokes Coral
Sep 2016 - Jan 2018GibraltarFull Time
Managing a team split between Gibraltar and Manila in charge of development, deployment of processes and CRM systems as well as staff training and on-boarding. BAU consists of training, auditing, project management, organizational change management, 1st line support and owning CRM and RTM tools.

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Skills

• Project Management
• Change Management
• Agile Methodologies
• Team Coaching
• Workshop Facilitation
• Marketing
• CRM
• Process Design