Besjana Madani

Account Executive


  • Fashion
  • Events
  • Marketing PR
  • Online
  • Celebrity PR
  • Consumer PR
  • Events PR
  • Talent PR
  • Communications
  • Media Relations
  • Excel
  • Office
  • Powerpoint
  • Word

Work history


Account Executive

Profile Press and Public Relations

Mar 2014 - Dec 2015
  • • Negotiating and liaising with journalists about product features and placement. • Increasing brand awareness and reputation for clients through Print and Online coverage. • Monitoring, collating and analysing press coverage for monthly client reports. • Writing press releases, news updates and article features by researching and forecasting trends. • Responding to call-ins, selecting samples to fit the needs of shoot criteria and target audience. • Sample Management- monitoring, managing and arranging samples send outs to publications and photoshoots (Including international shoots) • Working well under pressure and adapting to client priorities and needs. • Creating daily social media posts for Facebook, Instagram and Twitter for different brands. • Organising events - selecting venues, props/equipment hire, decorations, refreshments, entertainment, transport, invitations etc. • Designing seasonal look book layouts - Selecting new products to be featured based on needs and trends of market.


Marketing Coordinator

IJAD Dance Company

Jan 2014 - Mar 2014
  • • Coordinated, planned and contributed at trade shows/events. • Promoting services; generated /initiated sales. • Generating blog and social media content


Publisher Solutions Manager

Viral Planet

Apr 2013 - Jun 2013
  • • Network with clients. • Promoting Companies, Brands, Products and services. • Coordinating mailing lists. • Increasing consumer traffic to website and generating sales.


Sales Adviser


Nov 2008 - Jul 2014
  • • Providing outstanding customer service. • Establishing and maintaining customer relationships. • Maintaining merchandised stands. • Working in a fast-paced and team oriented environment. • High degree of multi-tasking. • Active selling-up, selling and cross selling.



Marketing Communications

University of Westminster

Aug 2010 - Jun 2013
  • Marketing Communications



Coco-Cola Enterprises LTD Award- Most Innovative Idea

  • Participated in a real-life marketing brief faced by Coca-Cola Enterprises and FMCG businesses, the challenge was to compete against other groups to devise a creative digital solution in 24 hours to present to a panel of industry judges from Coco- Cola Enterprises.


GCSE Award

  • Achieved one of the highest marks in Art and design, out of 36,294 candidates I was amongst the top ten.