About me

Senior Marketing lead with experience across Brand, Product and Digital Marketing. I am passionate about working with brands that are changing the status quo. Disrupting industries to create an innovative, lifestyle movement. I've worked for fast-paced small businesses and established global corporates within the lifestyle + wellness, luxury fashion, and premium beauty markets. I've inspired people all over the world to optimise their wellbeing at Bodyism, defined brand strategy at Mulberry and launched Burberry’s most iconic fragrance campaign.

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Projects

• My Burberry launchLaunched Burberry’s most iconic and largest paid media budget product launch, My Burberry, achieving 794m media reach, 4 ‘Media Firsts’ and seeing +55% sales uplift.

Work history

Marketing DirectorBodyism
Apr 2017 - Aug 2018London, United KingdomFull Time
- Built and implemented the Brand Marketing + Digital strategy whilst also refining overall business strategy in partnership with key board members. Focuses included: Audience Segmentation, Target Markets, Marketing Objectives, Brand Positioning and Multi-channel Marketing Promotions Plan - Led, managed and developed a team of 5 direct reports working as the conduit with Senior Management. Team roles include: PR, Events, VIP + Influencers, Partnerships, Social, Email, CRM, Paid Media and eCommerce site optimisation
Head of MarketingMulberry England
Jan 2016 - Mar 2017London, United KingdomFull Time
Spearheaded the strategic planning and implementation of the global marketing strategy across Europe, US and Asia

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Skills

• Marketing Strategy
• Project Management
• Marketing
• Advertising
• Paid Media
• PR
• Social Media
• Brand Management

Education

DiplomaThe IPA (The Institute of Practitioners in Advertising)
Jan 2012 - Dec 2012London, United Kingdom
C
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BSc Business Management (Marketing)Cardiff Univeristy
Sep 2008 - Jun 2011Cardiff, United Kingdom