Currently the sole digital e-commerce writer, marketing strategist and audience developer for the NME Merch Store.
Experienced content writer with a portfolio demonstrating a range of skills and strengths within the digital media sector. Trained in SEO, Google Analytics, AdWords, social media strategy and planning/executing digital marketing campaigns. Skilled in e-commerce writing, digital content strategy, brand/audience growth consultancy and SEO driven copywriting/ journalism. Strong media and communication professional graduated from University of Chichester.
Projects
- Published ContentI've been writing digitally for the last 3 years across multiple brands and start-ups. Whether I'm creating ever-green content, commercial content, copy writing or a feature I always have one key focus: to create engaging and innovative content that is crafted for optimum affectivity and exceeds potential. My published work displays a range of style and format which is dependent on the purpose. Each was SEO-led, shared across multi-digital platforms and designed to generate either audience engagement, growth or revenue. Below are links to my published work.
Work history
Digital Commercial Writer, Project Manager and Audience DeveloperTime Inc UK
London, United KingdomFull Time
- Created commercial and SEO led digital content across TimeInc. UK's three key brands: NME, LOOK & NOW - diversified revenue, increased traffic and audience engagement across each publication.
- Promoted to work with NME specifically - primarily as an e-commerce specialist.
- Became project manager of the NME Merch Store - created content and generated substantial amount of revenue. Which led to a further promotion.
- Promoted to Artist Services Assistant as well as project managing NME Merch Store.
Digital Content Consultant, Basic Web Design and Brand Strategy
- United KingdomFreelance
- Defined strategy and created complete digital presence - which exceeded the owners objective, honed in on my digital expertise and was led by data research to optimise effectiveness.
- Created all content and every aspect of branding.
- Transformed the company for the digital market. Developed their brand, engaged their customers and increased traffic and sales by 4,209.0%.
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Skills
- Brand Strategy
- Content/copywriting/writing/editorial/advertising
- Marketing Assistant
- Digital Innovation
- Content SEO
- Google Analytics
- Social Content Strategy
- Digital Copywriter
- Lifestyle Journalism
- Administrative Skills
Education
BA (Hons) English Literature
- Chichester, United Kingdom
BA (Hons) Degree - English Literature (with a year of Creative Writing & a year of Theology)
3 A Level Grades & 1 AS Level
- United Kingdom
A Level - English Literature and English Language, French, Theatre AS Level - Music
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