Beth Gardner

Head of Marketing and Communications

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About me

Seeking a challenging role that combines my extensive marketing / management skills and passion for change. Accomplished, creative leader with fifteen years’ management experience and over twenty years’ experience across the marketing mix, including digital marketing, within the not-for-profit and private sectors. A common thread of my career has been ensuring my work has a positive impact on the world, not just boosting the bottom line.

Skills

  • Advertising
  • Digital Media
  • Events
  • Marketing PR
  • Branding
  • Brand Management
  • Direct Marketing
  • Email Marketing
  • Marketing Strategy
  • Social Media Marketing
  • Communications
  • Excel
  • Office
  • Powerpoint
  • Word

Work history

2015

Head of Marketing & Communications

Design Council

Mar 2012 - Jul 2015
  • Full Time
  • • Developed and launched Design Council Spark, a new product innovation fund, with a twitter reach of 8+million at launch and high levels of web traffic, with final entries exceeding target. • Generated £70k funding for, and led the development of, a microsite and event to celebrate the designers of London 2012. • Developed the events programme into a new income stream for the charity with the first paid-for Design Summit generating over £85k income across ticket sales and sponsorship. • Instigated the search for 70 Ones to Watch (young, talented designers) as part of Design Council’s 70th anniversary, resulting in a high number of quality entries across all design disciplines. • Led a restructure of the marketing communications function to offer a centralised, agency-style service for the organisation. • Managed a rebrand in 2012 to bring greater consistency to all materials and communications.

2012

Head of Engagement & Innovation

Sightsavers

Feb 2011 - Feb 2012
  • Full Time
  • • Exceeded new supporter target on first campaign through the addition of outdoor text-to-donate activity. • Developed Sightsavers’ first mobile donor engagement strategy. • Developed and helped to embed an innovation mindset and processes within the Funding & Marketing team.

2011

Brand Consultant

Ambitious About Autism

Sep 2010 - Mar 2011
  • Freelance

2010

Head of External Marketing & Campaigns

The Body Shop International plc

Mar 2002 - Jan 2010
  • Full Time

Education

1993

American Studies

University of Sussex

Sep 1989 - Jun 1993
  • BA Hons.