Work history
MA Strategic Fashion Marketing Student
Modules to include: Fashion Business Strategies, Fashion Branding, Research Methods, International Marketing Strategies, and Marketing Communications
Collaborative Unit focus: Working with four other MA students across different courses, to redefine the face of Diesel in their flagship store in Covent Garden to engage with the neighbourhood, drive footfall and deliver a distinct reason to visit the Diesel store, while challenging perceptions of what Diesel ‘looks like’ as a brand, manifested through this physical store. Deliverables to include an executed store concept accompanied by a marketing communications plan.
Senior Account Executive
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- Built & maintained partnerships with luxury brands through campaigns, sponsorships and events
- Identified business needs and goals while utilizing client budgets across print, online and social media
- Executed advertising campaigns and strategies while building current and new client relationships
- Expanded customer base and increased revenue through strategic sales and marketing initiatives
- Exceeded annual sales goal of $500,000 in revenue, increase by 20 percent year over
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Skills
- Fashion
- Advertising
- Events
- Marketing PR
- Powerpoint
- Word
Education
Strategic Fashion Marketing
-
Modules to include: Fashion Business Strategies, Fashion Branding, Research Methods, International Marketing Strategies, and Marketing Communications
Collaborative Unit focus: Working with four other MA students across different courses, to redefine the face of Diesel in their flagship store in Covent Garden to engage with the neighbourhood, drive footfall and deliver a distinct reason to visit the Diesel store, while challenging perceptions of what Diesel ‘looks like’ as a brand, manifested through this physical store. Deliverables to include an executed store concept accompanied by a marketing communications plan.
Advertising
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Bachelor of Arts in Advertising | College of Mass Communication
Minor in Business Administration | Rawls College of Business