Beth Kiefer

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  • LocationUnited Kingdom

Skills

 

  • Fashion
  • Advertising
  • Events
  • Marketing PR
  • Powerpoint
  • Word

Work history

Currently

MA Strategic Fashion Marketing Student

London College of Fashion

Jul 2015
  • Modules to include: Fashion Business Strategies, Fashion Branding, Research Methods, International Marketing Strategies, and Marketing Communications Collaborative Unit focus: Working with four other MA students across different courses, to redefine the face of Diesel in their flagship store in Covent Garden to engage with the neighbourhood, drive footfall and deliver a distinct reason to visit the Diesel store, while challenging perceptions of what Diesel ‘looks like’ as a brand, manifested through this physical store. Deliverables to include an executed store concept accompanied by a marketing communications plan.

2015

Senior Account Executive

Papercity Magazine

Aug 2013 - Sep 2015
  • - Built & maintained partnerships with luxury brands through campaigns, sponsorships and events - Identified business needs and goals while utilizing client budgets across print, online and social media - Executed advertising campaigns and strategies while building current and new client relationships - Expanded customer base and increased revenue through strategic sales and marketing initiatives - Exceeded annual sales goal of $500,000 in revenue, increase by 20 percent year over

2013

Account Executive

Fort Worth Star-telegram

Dec 2011 - Sep 2013
  • - Effectively sold all digital, print and niche products throughout the advertising division - Created media proposals for local & national clients across various advertising platforms & channels - Managed an average of 25 accounts per month across the greater Dallas/Fort Worth metroplex - Top salesperson, October 2012 and April 2013

Education

2016

Strategic Fashion Marketing

London College of Fashion

Mar 2016 - Mar 2016
  • Modules to include: Fashion Business Strategies, Fashion Branding, Research Methods, International Marketing Strategies, and Marketing Communications Collaborative Unit focus: Working with four other MA students across different courses, to redefine the face of Diesel in their flagship store in Covent Garden to engage with the neighbourhood, drive footfall and deliver a distinct reason to visit the Diesel store, while challenging perceptions of what Diesel ‘looks like’ as a brand, manifested through this physical store. Deliverables to include an executed store concept accompanied by a marketing communications plan.

2011

Advertising

Texas Tech University

Jul 2007 - Apr 2011
  • Bachelor of Arts in Advertising | College of Mass Communication Minor in Business Administration | Rawls College of Business