About me
Freelance marketing and communications professional with an international background. I am passionate about tech, travel, humanitarian and development work, charities, and international and political affairs.
Prior to jumping back into the world of freelancing, I worked for B2B SaaS hotel tech company, SiteMinder, where I was the UKI region owner, planning and executing campaigns for the Little Hotelier and SiteMinder brands. I previously contributed to the wider marketing efforts for the EMEA and AMER markets.
Before joining SiteMinder, I held the positions of Marketing Executive, Social Media Freelancer, Digital Ambassador, Marketing Intern, and Social Team Member.
I have a master's degree in Politics and Contemporary History (Pass with Merit) from King's College London, a BA Hons degree in English (2:1) from Queen Mary University of London, and the International Baccalaureate Diploma from Nexus International School Singapore.
I am British and Maltese, and grew up in England, Sweden and Singapore.
Work history
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Marketing ExecutiveSiteMinder
- London, United KingdomFull Time
• Promoted to UKI region owner for the SiteMinder and Little Hotelier brands after beginning to transition into the role in August 2022
• Managed the marketing calendar for the UK and Ireland region, adhering to budgets and deadlines, and owning multiple projects simultaneously, including cross-channel campaigns (social, email, content, and more)
• Met and exceeded growing KPI targets, having finished my first quarter in the role on 109% of the significantly increased SQL target
• Awarded as the "We Grow" Ways of Working champion for October and November 2022 for contributions to business growth (SiteMinder recognises 5 employees from the company each month)
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Marketing CoordinatorSiteMinder
- London, United KingdomFull Time
• Assisted with global marketing initiatives across EMEA and AMER, with a focus on multi-channel campaigns for the UK and USA
• Co-managed social media community engagement and owned the monthly regional marketing bulletin
• Performed a range of research tasks on the travel industry and policies impacting movement
• Assigned 3 buddies as part of the buddy programme, entailing running weekly sessions to train and ease new starters into their roles
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Skills
- Copywriting
- Writing
- Social Media
- Event Organisation
- Digital Communications
- Marketing Strategy
Education
MA Politics and Contemporary HistoryKing's College London
- London, United Kingdom
Grade: Pass with Merit
BA (Hons) EnglishQueen Mary University of London
- London, United Kingdom
Grade: 21
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