About me
Creative. Enthusiastic. Highly Organised. Digital native and creative marketer with a background in fashion & lifestyle. Has a keen eye for design and is able to conceptualise and produce compelling campaigns and content that both engage and incite action. Exemplary communication skills have helped to form mutually-beneficial relationships with an extensive list of contacts in both London and Manchester.
Work history
Content ExecutiveMonsoon Accessorize
London, United KingdomFull Time
Co-ordination of all online editorial content to communicate relevant brand, trend and lifestyle stories across 3 brands; Accessorize, Monsoon and Monsoon Kids.
Devised and managed editorial landing pages to communicate campaign message, drive additional site traffic and reduce bounce rate.
Implemented third-party content strategy including sourcing partnerships with Bloom & Wild and How Not to Wear Black by Anna Murphy.
Produced numerous shoots, including monthly influencers shoots and product flatlays, for usage across digital and in-store.
Marketing AssistantPuma
- London, United KingdomFull Time
Localising global marketing campaigns to ensure UK consumer and key account relevance, working predominantly on the UK’s largest Sportstyle account, JD Sports.
Increased brand visibility on JD’s Instagram from avg. 6% to 9% through implementation of pan-European influencer program.
End-to-end management of JD Women’s SMU campaigns, including SS18 Gothic Pack which achieved 100% sell through within 5 weeks.
Artworked and briefed POS for JD’s 600+ store portfolio, including bespoke executions and windows.
Project managed 35-guest influencer brunch and candle-making workshop for a product launch - achieving 55% sell-through with affiliated retailer in Week One.
Production of influencer campaign shoot resulting in 40% increase in sales over the duration of the campaign.
Skills
- Creating Moodboards
- Creative
- Art Direction
- Retail Marketing
Education
M
M
Bachelor of Arts (BA) Manchester Metropolitan Universirty
- Manchester, United Kingdom
International Fashion Promotion BA (Hons)
1st Class Honours