Projects credited in
- Coors Light Ice CaveA key account of mine at Sense London was Coors Light. Coors Light has a definitive brand proposition – Ice Cold Refreshment, and supporting this, a strong and recognisable ATL campaign. The challenge was to bring this proposition to life with a unique experience appealing to their social explorer audience. The solution to our challenge was exploiting and maximising their unique assets, staying true to the brand story, and avoiding being identified as another brand trying to ‘win round social
Work history
S
S
Account DirectorSense London
London, United KingdomFull Time
Skills
- Account Direction
- Strategic Thinking
- Project Management
- Client Services
- Experiential Activations
- Events Planning
- Evaluation
- Creative Strategy
Education
B
B
BA(Hons) Event ManagementBournemouth University
Bournemouth, United Kingdom
First class Hons, Event Management including placement year in industry
Arts Marketing; International Events Management; Marketing and PR; Finance; Economics.
Dissertation specialism: Experiential marketing
Awards
C
C
Event 100 Club - 30 Under 30Campaign Live