About me

I’m a 22 year old Visual Communicator with experience in the luxury and mid-market fashion sectors. I have experience working in-house for several luxury fashion brands including Vivienne Westwood and Jimmy Choo. These experiences have taught me exceptional attention to detail and an in-depth understanding of how effective visual merchandising can make a positive impact on both customer experience and sales. I also have an excellent knowledge of the Adobe Suite and Microsoft Office including InDesign, Photoshop, Excel and Powerpoint that allow me to effectively communicate ideas to my collegues and clients.

QuestionsProjectsExperienceTeam

Projects

• Hermès April ShowersA short project created during my final year at University. I designed three window displays for the month of April for French fashion house Hermès.
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  Order & ChaosCreated as part of a live brief with Jigsaw for their Order & Chaos collection.

Work history

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Visual Merchandising InternJimmy Choo
Oct 2018Victoria St, Westminster, London, UKInternship
At Jimmy Choo, I supporting the Visual Merchandising manager EMEA with approximately 25 stores across Europe. I regularly visit all London stores with the Visual Merchandising team to regulary update displays and install new window concepts. I share creativity in regards to product styling for cross merchandised displays and offer creative and innovative ideas for new ways of displaying product. Via email, telephone and monthly planograms, I assist all EMEA stores to create beautiful displays. This can often be challenging due to the product selection, changing weather and store layout. I work with the store manager and in-store VM to provide effective solutions that are both logical and aesthetically pleasing. Furthemore, I track all stores progress throughout the seasons with numerous spreasheets. I manage the budgets with regards to prop hire and printing costs and ensure deadlines are met. I regualrly liase with prop and hire companies in order to arrange deliveries for events accross EMEA - most recently for a valentines collaboration with Flowerbx. I regularly distrubute props across Europe which requires a strong organisational skills and experience of dealing with couriers incuding Addison Lee, Fedex, DHL and Mission Dispatch.
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Production AssistantNor-Folk
Jan 2018Norwich, United KingdomFreelance
I have assisted Fiona from Nor-Folk with several projects, including producing imagery for Norwich based children's footwear brand Start-Rite. I assisted on set and ensured the shoot days ran smoothly.

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Skills

• Graphic Communication
• Visual Merchandising
• Graphic Design
• Marketing
• Fashion
• Public Relations
• Social Media
• Window Concepts
• Window Design
• Window Display

Education

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Fashion Communication and PromotionNorwich University of Arts
Sep 2015Norwich, United Kingdom
I graduated in July 2018 with a First Class Degree in Fashion Communication and Promotion. I achieved the highest mark within the Fashion Communication and Promotion 2018 graduating class and the second highest mark within the entire university, with 93% overall. I achieved a First Class mark for every unit throughout the three years, proving my drive and ambition for visual merchandising, my specialist area.