Work history
Lead designerPaul UK
London, United KingdomFull Time
- A design brand guardian with creative lead.
- Maintaining the design consistency of the brand across all platforms, online and instore.
- Delivering and directing key photography and design assets within the UK & International.
- Refreshing brand guidelines and designing a library of point of sale items and product packaging from concept through to the finished product.
- Developing extensive knowledge on print production, packaging, digital and commercial advertisement.
- Management of print supplier, through briefing and consultation, ensuring an output of quality work.
- Seasonal campaign planning, development and execution. Key projects such as a collaborative range with The Food Medic, new product launch of
nation-wide baking boxes Paul at Home, and Pizza by PAUL. As well as, Click & Collect Cake range, all new seasonal product launches: Christmas, Halloween, Easter.
- Producing visuals, concepts and moodboard decs, exploring product mockups and site installations, i.e: testing all packaging nets for Nationwide project, using Adobe Dimensions to render product mockups.
- Undertake advertising and promotional design for online, print and promotional products from concept to production ready artwork.
- Leading all photography direction, aesthetic and tone. Liasing with photographers and prop sourcers to achieve the brand’s look and feel.
- Photo retouching and editing.
- Digitally develop and push the brand’s creative guidelines to achieve
new looks that challenge retail competitors and exchange new consumers,
i.e using new formats of animation in social and website.
- Creating a new look and feel for the website and online communication assets by designing all digital assets across all platforms.
Creative managerBourne & Hollingsworth
- London, United KingdomFull Time
- Overseeing the aesthetic and design for the group.
- Planning and executing interior and set design across B&H existing venues and events, as well as new brands and sites.
- Creating and maintaining new brand identities, aesthetically developing current and existing brands, and working alongside the rest of the marketing team on promotional campaigns throughout the year.
- Responsible for producing all marketing collateral, from flyers and posters, to menus, A-boards, business cards and brochures.
- Art direction on cocktail and food photo shoots.
- Working with the marketing team on ideas for online marketing content, e-flyers, social media graphics and websites.
- Creative planning for the year in line with marketing activities for the venues and productions company.
- Creative input on executing strategies in line with B&H branding.
- Aesthetic production planning, budget management and execution for all B&H events.
- Set design and build implementation
- Logistical and creative pre-planning of aesthetics and execution of all upcoming events and promotions.
- Managing and hiring of creative assistants.
- Brand management for all B&H brands including production of style guides.
- Rebranding and creative direction for new brands, and refreshing existing brands.
- Laying out and managing the production of B&H Chronicle magazine and other print collateral.
- Produce, design and layout of brand packs and pitches for the sales and marketing team.
- Advanced knowledge of print processes, material specs and setting up print ready artwork
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Skills
- Adobe Create Suite
- Adobe Indesign
- Adobe Photoshop
- Adobe Illustrator
- Adobe After Effects
- Scamps
- Art Direction
- Set Building
- Graphic Design
- Microsoft Excel