I'm a music lover with a flare for cultural strategy. I’m always looking for new artists, who are yet to be discovered. I believe it is my duty to support and push any artist who is creating authentically and honestly. I live by one motto 'if it's authentic I'll support it'. I'm highly skilled in talent scouting across all creative fields and being ahead of the cultural curve.
Work history
Brand ManagerPernod Ricard UK
London, United KingdomFull Time
- Leading global brand partnerships for Chivas Regal, scoping out new business opportunities in the cultural space
- Working on creative collaborations that put the brand at the centre of culture
- Setting the global brand marketing strategy for Chivas XV
- Creating culturally relevant content with the right partners to amplify the brands positioning
- Aligning the brand with the right tastemakers & influencers to amplify the brands purpose
EMI Marketing and Lost Ones CoordinatorUniversal Music UK
- London, United KingdomFull Time
I work on marketing campaigns for both developing and assist on establishing artists. Helping them to grow their brand and artist proposition. My work involves scheduling releases for DSP’s, commissioning creative teams for music videos and press shoots. Liaising with Press and Radio. Working closely with our brand partnerships team to scope out opportunities for artists. Event and guestlist management for artist activations. Digital marketing, scheduling paid advertising and commissioning Influencer activity.
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Skills
- Curating
- Artist Management
- Communications
- Artist Liaison
- Event Management
- Brand Marketing
- Idea Generation
- Ideas Development
- Brand Activation
- Brand Partnerships
- Account Management
Education
C
C
BA JournalismCity University London
- London, United Kingdom
BA Hons Undergraduate Degree (Journalism) - 2:1
Skills:
Adobe Audition
Adobe Premiere Pro
Social Media
SEO
Media Law
Self-shooting
Awards
C
C
City University Graduation Student SpeakerCity University London
I was the official student speaker at the 2017 graduation, giving a speech about my university experience being the only black student on the course for three years and the future of inclusivity in the creative industries.