bex broughton

senior account executive

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  • LocationLondon, United Kingdom

About me

 

An enthusiastic, ambitious and confident individual with over four years experience in PR. I’m well organised and a bold communicator with experience of working under pressure to achieve tight deadlines. I have strong media contacts and am keen to work my way up within the fashion and arts industry.

Skills

 

  • Fashion
  • TV
  • Public Relations
  • Arts Events PR

Work history

Currently

Senior Account Executive

Bright Light PR

Jan 2012
  • • Responsible for writing and distributing press releases • Managing events • Social media for client accounts • Day to day liaising with journalists • Writing reports and communicating with clients on a daily basis • Organising and attending photo shoots • Putting together proposals for clients and pitching ideas

2011

Junior Account Executive

Lee Publicity

Mar 2011 - Jun 2011
  • • Generating national, regional and online coverage for very.co.uk, Littlewoods and Isme. • Organising and attended press events for product launches with journalists and clients, including the Autumn/Winter collections for Debenhams, Very.co.uk and Littlewoods • Writing weekly reports • Generating and designing weekly pings and made sure they were sent to targeted media • Building good relationships with journalists through meetings and daily correspondence • Liaising with stylists and ensuring appropriate clothes were sent out (celebrities including The Saturdays, Dionne Bromfield and Fearne Cotton) • Scanning in cuttings

2010

Internship

Organic Marketing

Mar 2010 - May 2010
  • • Creating PR coverage books and sourcing client publicity • Ran my own DVD campaign for ‘Resurrecting the Street Walker’ which received great coverage • Assisted on press screenings, junkets and conferences including ‘The Infidel’, ‘I am Love’ and ‘One Night in Turin’. • Writing press releases and sending screeners to journalists

2010

Internship

Public Eye

Dec 2009 - Mar 2010
  • • Supported on photo shoots for important clients • Reading the publications daily in order to scan in the appropriate cuttings • Taking care of designer garments for clients • Helped to write various biographies for actors • Calling national and regional press

Education

2009

Undergraduate

Loughborough University

Aug 2006 - May 2009
  • Drama

2005

Drama, English Literature and Philosophy

Arts Educational Schools

May 2003 - May 2005
  • A Levels

2003

Gcses

St James Independent School

Aug 1998 - May 2003
  • 9 GSCEs