About me
A content marketer with experience in digital PR, off-page SEO, content optimisation, and copywriting. With a degree in Management with Marketing (First Class Honours) and an MSc in Social Psychology (Merit), I bring a unique blend of skills to help businesses connect with their audiences and drive results.
I also make handmade soaps 🧼
Projects
Projects credited in
- The Tab: articlesWho: The Tab, student platform What: Several online articles as part of their 2016 summer fellowship Why: For enjoyment, pleasure and to broaden my writing experience How: Pitching, researching and writing Some articles were around student life in general, some were specific to Birmingham (my university) and some were for Babe, The Tab’s vertical aimed at young women and discussing our experiences in this changing world. Writers are encouraged to be bold, challenging, controversial and irrevere
Work history
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Senior Content Marketing ExecutiveRVU
- London, United KingdomFull Time
∙ Developed and executed successful off-page SEO campaigns resulting in increased website authority and high-quality backlinks for multiple brands.
∙ Conducted comprehensive keyword research to inform campaign strategy, optimize on-site copy, and stay ahead of industry trends and competitors.
∙ Regularly tracked and analyzed performance metrics using Google Analytics, Ahrefs, and other tools, providing valuable insights and recommendations to meet KPIs.
∙ Delivered impactful campaign results and strategic recommendations to senior leadership and stakeholders, driving business growth and success.
Outreach ExecutiveOmnicom Media Group
- London, United Kingdom
∙ Conducted outreach campaigns for clients in various industries, including finance, healthcare, and technology, to secure placements and mentions in relevant publications and websites.
∙ Collaborated with internal teams and clients to align outreach campaigns with broader digital marketing objectives and business goals.
∙ Hosted and facilitated webinars and thought-sharing sessions between various marketing agencies within OMG to discuss best practices, trends, and strategies related to digital marketing.
∙ Built successful relationships with journalists, as well as, helped other teams with research and contacting businesses and experts for partnerships.
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Skills
- SEO Copywriting
- Content SEO
- Content Marketing
- Digital PR
- Campaign Development
- Link Building
- Social Media Marketing
Education
Awards
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The 21st Century Emily Dickinson AwardBookLeaf Publishing
A second place award for my poetry and contributions to the Writeathon 2022.