About me

Brand/Comms: - Brand strategy - positioning, definition, activation - Marketing/ABM - strategy, implementation, asset creation, campaign planning - content governance - Comms - Storytelling, messaging and narrative development, asset creation, internal/external campaigns, social media campaigns, planning (pagination, wireframing, Creative briefing, copywriting, copyediting, review etc.) Areas of expertise: Purpose-led brands (positioning, activation, engagement), B2B, sustainability/ESG communications, Account Based Marketing Research: - Insights – quant/qual - Benchmarking/peer review - Stakeholder interviews, surveys, profiling - Ethnographic research - co-creation & workshops. Areas of expertise: Tech, innovation, startups, enterprise, company profiling, sustainability/CSR. Sustainability/ESG: - CSR, ESG, Modern Slavery and GDPR strategic consulting and comms - Materiality: Horizon scanning, issue identification, stakeholder engagement and matrix development - SDG mapping and integration - GRI, TCFD, CDP, Dow Jones - Megatrends and regulatory context - Stakeholder engagement - SRI and ESG - Corporate governance - ESG: proxy voting, company engagement, sector insights, PRI reporting.

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Work history

M
M
Senior StrategistMSQ
Oct 2020London, United KingdomFreelance
Comms and campaign planning Themes: climate solutions, forest protection, nature based solutions
T
T
StrategistTBWA\Chiat\Day\LA
Feb 2020Los Angeles, United StatesFreelance
Ongoing long term project to defining the agency’s purpose offer

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Skills

• Sustainability Reporting
• Sustainability Strategy
• Social Sustainability
• Campaigns
• Brand Building
• Behaviour Change
• Corporate Branding
• Corperate Identity
• Corporate Communications
• Copywriting