I facilitate, support brand experiences and innovate interactions through life-centered and human-centered design, behavior change, service design and graphic design methods to improve our collective ecosystem.
Fully owning the process of commitment to clients and cross-disciplinary teams motivates me to be a better designer. Using my ability to see the big picture, to think and generate multiple pathways to reach desirable outcomes, cultivate creativity and applying logistics skills helps me flourish when the focus is on interpersonal interactions and team building. I value collaboration over competition and find fulfillment by helping others succeed. To me, it is an essential part of the design process and experience to involve others, recognize and reach their potential. I am trilingual and enjoy working with national and international clients from all backgrounds.
I also run Process-Process-Process, a collaborative freelance practice by making brand intentions come to life. Projects range in the industries of Art & Design, Business Development and Education. With 7+ years in brand strategy and brand experience, clients and I design strategies, ecosystems, frameworks, expressions, customer journeys, achieving success with end-users through brand expression, package design, omni-channel approaches, brand architecture, CX/UI/UX and Service Design methods. Working with clients, studios and companies in innovation, retail design, impact analysis, education, hospitality, publication design and finance are industries I make meaningful connections with end-users and businesses alike. Dedicating my time designing projects and making impact to connect with community goals, nurture client relationships and achieve pleasing & impactful outcomes with all companies I collaborate and work with is why I design.
Your (our) story has value, let’s design it.
For inquiries:
email: bianca@processprocessprocess.design
calendly: https://calendly.com/biancalima_processprocessprocess
social media: https://linktr.ee/iam.biancalima
Projects
- Brand Expression, Package Design, UX/UI Web conceptsMarmel’s visual mark was inspired by the building façades of Barcelona, the ingredients used in the cake’s recipes and the impeccable care and dedication Marina Hamam has for her brand. Visual mark, package design, print materials were designed to bring a healthy and balanced sweet experience to all foodies. Website design and photography by Sewes Studio.
- Service Design and Brand Experience - UX/UIDesign strategies to rebrand Minneapolis-based wealth management firm. Project was centered around the purpose of the boutique, aligning with end-user’s needs and telling company’s story through creative direction, website design, print materials and mentoring interns.
Work history
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DesignerProcess-Process-Process
Essex Junction, Essex, VT, USAFull Time
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Senior 2D DesignerLandor & Fitch
- Columbus, United StatesFreelance
Working through retail experience design with clients and Landor & Fitch methodologies. Conducted research audits, brand strategy concepts, presentations decks, experience design approaches, wayfinding concepts, and graphic design deliverables.
Conduct audits in competitor stores, design power-point presentations to define and demonstrate opportunities, pain-points and achieve successful client's brand intentions
Mediate trend research to find new innovations, leverage brand experience through client’s and market’s needs
Maintain consistency throughout visual graphic elements in prototyping and client presentations
Lead brand-led stories and design opportunities for new services and wayfinding experiences to improve final brand touch-points
Manage projects with Junior and Mid-level designers to nourish team work-flow
Implement new omni-channel approaches for customer interaction and needs
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Skills
- Art Direction
- Retail Branding
- Data Visualisation
- Systems Thinking
- Mentoring
- Service Design
- Brand Experience
- Packaging Design
- Graphic Design
- Interaction Design
Education
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BFA DesignConcordia University
- Montreal, Canada
Awards
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TDC Communication Design Winner 2012Type Directors Club New York (TDC)
Awarded for my participation as Design Assistant on commissioned project by David Byrne Todo Mundo published in Typography 33, designed and curated by Paula Scher/Pentagram Design.