About me
With over seven years of experience in social media and digital content, I’ve created strategies that have helped brands stay relevant amidst the white noise of the web – developing and delivering content that offers real value to audiences. I’ve been a part of award-winning digital campaigns across major UK brands and have led on creative across a wide range of industries. Heading up strategy, creative, tone of voice and copy across all things digital, is underpinned by using data and insight to lead on creative, as what you create hinges on who you create it for.
Work history
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Strategy DirectorThe Studio
London, United KingdomFreelance
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Group Head of Digital MarketingLow Profile Ltd.
- London, United KingdomFull Time
Working as Head of Digital across all Low Profile brands, as well as Touker Suleyman’s Dragons’ Den new investments, I led on organic and paid social strategy, overseeing all brand content calendars, as well as the creative direction across multiple social channels (FB, Insta, TikTok, Twitter). I managed our YouTube strategy, influencer strategy, and playbook creation, ensuring KPIs were consistently hit and we were always within budget.
Notable achievements:
Created digital/social playbooks, defining TOV, brand guidelines and content pillars for all brands, increasing engagement rate by up to 20%, traffic to site by over 100% and SOV by 45%.
Introduced Meltwater and Upfluence into the company, which changed the way we managed influencer content and contextualized digital insights.
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Skills
- Social Media Marketing
- Digital Marketing
- Video Scriptwriting
- Copywriting
- Creative Storytelling
- Brand Creative Strategy
- Influencer Marketing
- Paid Social
- Youtube Advertising
- Display Advertising
Education
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NCTJ Level 3 Diploma in JournalismNews Associates London
- London, United Kingdom
Awards
Clio Sport Awards - Best Sponsorship: GoldClio Awards
Nissan #DoIForUs campaignGuardian MAA Awards - Best Idea: GoldThe Guardian
Nissan #DoItForUsCampaign+ Show more