Projects
- Selfiesteem | UAL Final Major ProjectIn my final year of university, I was fascinated by the concept of online identities and how we all have a public and private self which we choose to show to the world. Throughout my research, which was mainly based around Instagram, I discovered that many people adapt a virtual version of themselves. As a result, my final piece was a video completely scripted by online comments I sourced from the profiles of Instagram. My aim was to bring to light what is done in the dark and incorporate a shoc
- Brighton Rock CampaignAs part of the same fragrance collection, Brighton Rock communicates a similar story to the previous Blousy campaign. Paying homage to the classic Brighton Rock novel, we aimed to embodying a sense of summer freshness whilst keeping in mind a thread of nostalgia. Location shoot in Brighton and shooting on film to represent the true essence of the story and sweetness of the saturated colours.
- Hijingo | Branding CampaignA collection of visceral film clips put together in a high velocity, electric edit that emulates the experience of Hijingo. Featuring a collective of striking individuals who bend rules and come together to experience this event - dressed up, brave, punchy attitude with an air of mystery.
Skills
- Creative Art Direction
- Production
- Creative Assistance
- Creative Branding
- Social Media
- Coordinating Photoshoots
- Set Styling