- Social Media planning (local/global) - Campaign strategies - Global Influencer campaigns - Creative partnerships - Commercial strategy - Brand partnerships (negotiation and execution) - Creative direction - Team development I’m Blanaid Kenny, aka B. I’ve been creative from a young age, and was often found photographing my friends down at the skatepark, or taking pictures of the beautiful forest next to where I grew up. As a teen, unable to relate to Vogue, I discovered myself in issues of i-D, Vice and Dazed both old and new. This led to a career in Fashion PR working with magazines, photographers and stylists and eventually collaborating with social content creators and influencers for the likes of Gucci and G-Star RAW. For me, social is all about elevating unique subcultures and allowing others to see and to learn more about them instead of hiding them away. Social done well is all about ensuring the people you want to reach can understand your brand from just looking at the first six pictures on your grid. My mission is to create less irrelevant advertising and more freedom of speech. Today, I work with a lot of young brands, who need that lift to help them know that they’re onto a great thing and to keep going. I am an independent spirit that marches to the beat of my own drum, but it wasn’t always easy for me to do this, I lacked confidence, which held me back. Thankfully I gained that confidence from helping to start and open London’s friendliest tattoo shop, Rose of Mercy in 2020. Confidence and fearlessness can take you very far, it’s just taking that plunge and trusting your gut. I always make sure that my clients get something special with a very friendly and easy approach. I’m an Aquarius woman, and we are quite unique. We require the freedom to be able to go off and do what we want, and are also very loving and eccentric. I think there is a lot of strength in that.
Projects credited in
- River Island and Ditch the Label River Island have teamed up with 'Ditch the label' for an anti-bullying campaign which is my favourite thing to happen so far in 2018. As a victim of bullying myself, I realise how much of an impact words and actions can have and how important it is to treat everyone with respect. I have so much love for this campaign and the second I saw it, I got involved. I chose to purchase the multi coloured 'Labels are for clothes' jumper. I have never been more excited to spend 26 pounds. River Island are doing their part by donating 3 pounds from every sale plus an extra pound for every social share using #Labelsareforclothes If you can't afford to pay the money for one of their special edition campaign shirts, worry not because you can still help by sharing all of these posts on your social media! The lovely ladies pictured at the top are: Gemma Styles: https://www.instagram.com/gemmastyles/ Chantal Li: https://www.instagram.com/chantal_li/ Onyi: https://www.instagram.com/mossonyi/ SHOP: https://www.riverisland.com/ss-campaign?icid=hp/hero/ss-campaign/op#forthPage
Business Director, Fashion & HomeWhalar
London, United KingdomFull Time
I have played a crucial role during Whalar’s early start-up phase to its current day. Strategically developing and leading the fashion, beauty and homeware vertical in the EMEA & N.American markets, as the company grew to be an award-winning influencer marketing and content creation platform. Currently specialising in the influencer marketing and creative content space, I lead on innovative briefs and campaigns to strengthen brand awareness and advocacy for my clients while utilising internal stakeholders i.e. research and creative teams. Strong influencing skills and interpersonal abilities. I capture the attention of clients that include Dior, Gucci, Tommy Hilfiger, and Ralph Lauren by actively implementing creative and digital trends into proposals and digital-first campaign strategies. Leading and motivating a team while managing internal and external stakeholders to execute best in class client campaigns with end-to-end management; client campaign analysis and strategy, budget, creative look and feel, influencer selections and wrap report, with a commercial mindset. Applying my fashion industry depth of knowledge to help the wider business, in our EMEA and N.American markets and act as an advisor to the Management Team on key decisions happening in the business relating to my vertical.
Communications Director (EMEA)Nudie Jeans
- London, United KingdomFull Time
Created and managed a multi-market year plan of communication activities and partnerships in-line with Nudie Jean’s yearly objectives and unique ethos. Showing a true understanding of the brand’s messaging with consistency throughout. Built and oversaw engaging content creation around all creative partnerships; to be used in-line with the brand social media calendar. Commissioned and oversaw branded projects for Nudie Jeans with media partners e.g. LAW magazine ‘Craftsmanship’ editorial, digital and launch event. Worked with relevant creative teams and stakeholders to execute agreed concepts e.g. PORT four-page brand feature, interview and photoshoot. Alvar ‘Influencer’ shoot; where I agreed on a concept with the editorial team and sourced influencers, shoot location and oversaw styling. Budget management responsibility across multiple activations and annual brand media spend e.g. Al La Champ magazine partnership and readers launch event. Led customer-centric creative briefing, managing a large stakeholder group, creative talent and tight timeframes e.g. Nudie Jeans Repair Shop Shoreditch Launch; built content around the activity – film/imagery. Monthly and quarterly reporting on overall brand communication activity.
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- Social Media Marketing
- Brand Marketing
- Marketing Strategy
- Digital Marketing
- Brand Management
- Content and Media Writing
- Business Development