WE CREATED THE HIMBA JACKET!HIMBA “THE RED” TRIBE
Hair Braiding is a communal activity.
For a Himba woman, her hair is her power. Occupying deserts that border Namibia with Angola – they are known as the “Red people of Namibia”. Their appearance is result of a mixture of paste, called “otjize’’. on both their bodies and hair. By blending the aromatic resin of shrub, animal fat and ground red pigmented stone, women rub the paste onto their hair and bodies. It gives the women’s skin and hair a distinctive red glow whilst pr
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Behind The Creation Of Karo HoodieBLUJUJ is a culturally crafted street fashion brand.
Its mission is to artistically and sustainably reinvent African fashion.
Telling the story of Karo Hoodie Creatiion.
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Fashion Collection Launch, Sign Up for Early Access @blujuj.comWE ARE LAUNCHING!
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"BEHIND THE CREATION OF..."A series of blog posts highlighting the blend between fashion and culture. The campaign aims to raise awareness towards Africa's indigenous groups and showcase how culture could be preserved through contemporary streetwear.
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"BEHIND THE CREATION OF..."A series of blog posts highlighting the blend between fashion and culture. The campaign aims to raise awareness towards Africa's indigenous groups and showcase how culture could be preserved through contemporary streetwear.