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With 15 years experience working for fashion and lifestyle brands, I create engaging stories and ideas for the people with which I collaborate. A holistic approach ensures my work is effective across every touch-point including print, film, web design, social media and experiential events.
Heading a team of 4, working across all creative aspects of the business including brand, marketing and online strategy. - brand and marketing strategies - conceptualise and overseeing all campaigns - website creative strategy and development - social media strategy and direction - sponsorship liaisons and leverage - copywriting - packaging concept and design - photo and film shoot production and direction - inhouse web photography - inspire and direct inhouse team of 3 - costings and managing budgets
Defining the global brand direction and with a team of 3, producing all packaging and sales material for the international wholesale market. - concept to final production of all sales material - product design - packaging concept and design - advertising schedules and bookings - marketing and sales presentations - photoshoot production and direction - re-touching and colour correction - managing in-house design team of 3 - costings and managing budgets - liasing with suppliers
Experience included launching the iconic Australian makeup company in the USA with new packaging and a brand bible. - concept to final production of all web and print material - packaging concept and design - photoshoot production and direction - re-touching - managing in-house design team of 5 - costings and managing budgets - liasing with suppliers
Clients included leading street magazine Pulp (as Fashion Director) and SAKS NZ, distributor for Versace, MaxMara, Ermenegildo Zegna and Paul Smith. - campaign and design concept through to final production - fashion show production - editorial & commercial styling - model casting
Layout design of a bi-monthly womens publication. Responsibilities encompassed all aspects of magazine design and production. - layout design - pre-press and press passing - photoshoot production and direction - food and fashion styling - image editing and manipulation - stock library image selection