About me
I always assumed I'd be Stone Cold Steve Austin when I grew up. I love creative content and stylish design.
Music | Sci-Fi | Football | Gaming | TV | Pro Wrestling | Design | Writing | Boxing & MMA | Tech
Work history
M
M
Senior Homepage EditorMicrosoft/Press Association
London, United KingdomFull Time
• Lead the content management of the MSN UK homepage.
• Coordinate cross-channel initiatives as needed.
• Liaison with a variety of editorial, sales and commercial teams.
• Ensure delivery of Consumer Propositions and hit commercial PV targets.
• Work closely with commercial teams on joint sales pitches and similar brief responses.
• Manage the website on a day-to-day basis to deliver a timely, exciting and different experience every day.
• Selecting and promoting relevant, timely and interesting content from a range of high quality content partners, publishing them to a large audience.
• Writing headlines and picture editing to ensure all promoted content is as engaging and clickable as possible.
• Working with various web content management systems and photo editing software.
• Using internal tracking and stats tools to meet user, page view and click targets.
• Monitor users’ feedback and, wherever appropriate, act on them.
• Training an entire team of new starters.
• Directly line-manage two sports editors.
G
G
Senior Sub EditorGroupon
- London, United KingdomFull Time
• Wrote humorous, creative copy that has been read by millions of subscribers across the UK, Ireland and UAE.
• Used content management systems and in-depth knowledge of HTML coding to produce deals.
• Promoted to sub editor, maintaining high quality copy, training new writers and supporting senior staff.
• Worked on Groupon UK Facebook and Twitter accounts to enhance customer interaction, open-rates, click-through statistics and company image.
• Created and edited 'viral joke deals' to generate online buzz and shareable content with huge success.
• Proofed and edited over 6,000 new deals for Groupon - averaging from 150-450 words per piece - and wrote over 2,000 deals of the same word count range.
• Lead editor for GLive/Groupon Events and live music deals; a large, high-pressure, time-sensitive side of the business involving far more inter-departmental liaising.
• Wrote SEO for tie-ins with companies such as Microsoft, eBay and Bose, as well as voucher code descriptions.
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Skills
- Editing Copy
- Social Content Strategy
- Adobe Photoshop
- Html
- Omniture
- Reporting Analytics
- Creative Copywriting
- Digital Production
- Project Management
- Web Production
Education
BA JournalismLondon College of Communication, UAL
London, United Kingdom