Responsible for planning and execution of the consumer and B2B Marketing strategy for Samsung Notebooks and Monitors in the New Zealand market. Helped drive a 37% increase in market share for Samsung notebooks over a 14 month period Led the launch of the Samsung Windows 8 range of products in the New Zealand market. Helped drive a Samsung NZ record market share figure for Notebooks in the month post launch. Led the launch of the Samsung Galaxy Note 8 in the New Zealand market including ATL activity, Online, PR, in store display, and retailer training.
Responsible for the planning and execution of the marketing strategy to small and medium business customers in the New Zealand market, combining web, campaigns, events, and social media. Planned and executed multiple above and below the line campaigns that drove business growth and increased reach within the SMB customer segment. Assisted in the development of social media guidelines for Microsoft New Zealand and led development of full social media strategy for SMB segment.