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I have over 7 years specialist experience in both online and print brand marketing, working across a variety of sectors including; retail, entertainment and the charity sector. Working in a variety of sectors has allowed me to stay diverse and innovative when it comes to marketing campaigns. I have been able to bring factors from the retail and entertainment sector into the charity sector. During my time at Sue Ryder, I was able to bring a fresh approach and influence new campaigns and marketing outlooks for the charity.
Working as a freelance marketeer at Olivié Outside an outdoor advertising company. I manage the entire strategic planning and execution of all campaigns via social media and traditional marketing methods. • Planned and developed strategic plans to meet Olivié Outside objectives. • Project managed monthly e-newsletter campaign to 5000 warm subscribers informing them of offers and unique benefits. • Created content for online social media platforms. • Built strong working relationships with a wide audience. • Created and updated content on company website. • Managed, planned and evaluated on paid social campaigns. • Liaised with design agencies and suppliers to develop direct marketing material always ensuring brand consistency was adhered to at all times. • Edited marketing assets using adobe suite, for both online and print campaigns. • Researched and analysed latest marketing trends for new areas of marketing which are consistent with the overall strategic objectives of Olivié Outside. • Analysed and reported on campaigns, making recommendations for improvement. • Managed the marketing budget ensuring all expenditures are reported
Working across the marketing team to improve the quality and effectiveness of Macmillan Cancer Support marketing strategy, I increased understanding, awareness and involvement amongst our target markets, whilst building brand awareness. • Contributed to effective marketing plans and campaigns for products and services, to agreed objectives, within budget and to deadlines • Project managed marketing communications as agreed with the marketing manager. • Built effective relationships with colleagues across the organisation especially with others in the marketing and communication department. • Reviewed and evaluated the effectiveness and cost-effectiveness of marketing communications, providing appropriate reporting and I used my knowledge to improve future communications.
Working across the marketing and communication team in the provision of high quality, responsive production service for a wide range of design and print materials across multiple areas of the organisation. • Created content for a bi-monthly newsletter sent to 55,000 donators. • Influenced key stakeholders within the charity to understand and support the marketing strategy. • Reported and analysed on campaigns, whilst making recommendations for improvement. • Project managed multiple campaigns effectively and efficiently, including the production of project plans, schedules, and checklists for the involvement of all stakeholders. • Reported on return on investment and key performance indicators for campaigns and evaluating campaigns. • Built strong relationships with designers and the editorial team on marketing materials. • Managed freelancers and suppliers ensuring the delivery of work on time • Developed strong working relationships with fundraising teams and other stakeholders, ensuring they where up-to-date with campaign results. • Preserved brand integrity by monitoring the consistency and quality of marketing content • Communicated marketing teams' plans and accomplishments to verify alignment with senior management objectives. • Created effective messaging using house style language, graphics, and marketing collateral.
Whilst working across both online and print marketing, I played a pivotal role in running multiple successful campaigns. Enabling one artist to reach number 4 position in the iTunes album charts and Created effective messaging using house style language, graphics and marketing collateral. • Managed the process for scheduling, testing, and deployment of all email marketing. • Ensured email marketing templates are optimised for the variety of devices and email clients used by customers • Worked alongside designers, developers and external agencies to create new and update existing email marketing templates. • Increased website traffic by an average of 30% each month using cutting-edge inbound marketing techniques. • Directed a successful SEO and link-building campaign to increase the clients website’s credibility and drive traffic. • Targeted both offline and online consumers by designing a multi-pronged and comprehensive marketing strategy. • Retained client consumers to build brand awareness and generate leads while managing internal and external product marketing campaigns and programs. • Led external agencies to develop products and promotions, analyze sales, purchase media, provide creative services, and conduct PR. • Increased clients sales and exposure by developing new packaging, collateral, and sales materials, and optimizing target audience reach. • Developed and implemented strategies to optimize product performance across all phases of the product lifecycle, from launch to distribution.
I managed for the smooth running of various departments while undertaking multiple daily tasks. Managing the data entry of important box office information such as sales data, product release information, and the distributor data. Ensuring that all of the information was accurately entered onto Universal NBC’s bespoke database. • Assessed current trends to assist with decision-making. • Implemented strategies to increase program effectiveness. • Adjusted program mechanics to account for changing conditions. • Coordinated work between multiple departments.
I lead on planning and developing a strategy to enable the Accessorize brand to sell a range of products that drove sales and profit higher. I worked closely with the buying department to ensure the product they bought permitted Monsoon/Accessorize to achieve the sales plan. • Partnered with sales representatives and managers to coordinate delivery and merchandising schedule. • Led merchandise selection, pricing, planning, and marketing. • Ran markdown reports, managed online replenishment, and analyzed buying reports. • Created visual marketing and styled product placement. • Conferred with customer service managers to obtain information about customer needs and preferences. • Monitored and analyzed sales records and consumer purchasing trends. • Anticipated consumer buying patterns to create a purchase and inventory plan. • Supplied daily support to the buyer and assistant buyer. • Completed stock orders and managed inventory levels. • Updated HTLM text while making edits to the website.