About me

I have over 7 years specialist experience in both online and print brand marketing, working across a variety of sectors including; retail, entertainment and the charity sector. Working in a variety of sectors has allowed me to stay diverse and innovative when it comes to marketing campaigns. I have been able to bring factors from the retail and entertainment sector into the charity sector. During my time at Sue Ryder, I was able to bring a fresh approach and influence new campaigns and marketing outlooks for the charity.

QuestionsProjectsExperienceTeam

Projects

• 3

  Music ManagerManaged various grass route artist building their awareness within the music industry. Used my extensive network of internal and external contacts to pitch creative promotional placements in an increasingly challenging environment. Accountable for signing new clients, sourcing projects, marketing clients, managing projects, controlling budgets and shopping albums. •Played a pivotal role in running a successful campaign enabling the artist to reach number 4 positions in the iTunes album charts,

Work history

Brand Marketing Specialist
Jun 2016London, United KingdomFreelance
Working as a freelance marketeer at Olivié Outside an outdoor advertising company. I manage the entire strategic planning and execution of all campaigns via social media and traditional marketing methods. • Planned and developed strategic plans to meet Olivié Outside objectives. • Project managed monthly e-newsletter campaign to 5000 warm subscribers informing them of offers and unique benefits. • Created content for online social media platforms. • Built strong working relationships with a wide audience. • Created and updated content on company website. • Managed, planned and evaluated on paid social campaigns. • Liaised with design agencies and suppliers to develop direct marketing material always ensuring brand consistency was adhered to at all times. • Edited marketing assets using adobe suite, for both online and print campaigns. • Researched and analysed latest marketing trends for new areas of marketing which are consistent with the overall strategic objectives of Olivié Outside. • Analysed and reported on campaigns, making recommendations for improvement. • Managed the marketing budget ensuring all expenditures are reported
Marketing Officer
Nov 2016 - Dec 2016London, United KingdomFull Time
Working across the marketing team to improve the quality and effectiveness of Macmillan Cancer Support marketing strategy, I increased understanding, awareness and involvement amongst our target markets, whilst building brand awareness. • Contributed to effective marketing plans and campaigns for products and services, to agreed objectives, within budget and to deadlines • Project managed marketing communications as agreed with the marketing manager. • Built effective relationships with colleagues across the organisation especially with others in the marketing and communication department. • Reviewed and evaluated the effectiveness and cost-effectiveness of marketing communications, providing appropriate reporting and I used my knowledge to improve future communications.

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Skills

• Digital Media
• Account Co-ordinator
• Client Services
• Email Marketing
• Internet Marketing
• Pitching
• Problem Solving
• Project Management
• Communications
• Photoshop

Education

CIM Professional Certificate in Marketing
Feb 2017

Awards

OCN Level 3 Business, Music