Projects
- Young Adults & Cultural Events in AmsterdamIn collaboration with CJP, the largest culture-focused youth organization in the Netherlands, we conducted a consultancy to research what young adults in Amsterdam find appealing about cultural events. We held focus groups, individual in-depth interviews, surveys to determine this data. Then, we offered recommendations for general event characteristics as well as specific event concepts to CJP for use in their future production plans.
Work history
Media & Consumer Relations Manager
San Francisco, United StatesFreelance
- Manage social media accounts (Facebook, Instagram, Twitter, and company blog) through content creation and regulation
- Create multi-platform campaigns to boost engagement and brand awareness
- Produce digital media content for emails, social media platforms, and company blog
- Create video and photo content in Adobe Photoshop, Premiere Pro, and After Effects for advertisements and social media platforms
- Curate email communications including monthly newsletters, multi-week email series, and special promotions
- Develop original blog posts with accompanying images made in Photoshop in accordance with Chief Nutrition Officer and Chief Marketing Officer
- Maintain online relationship with consumers through social media and customer service accounts
Promotions Coordinator
- San Francisco, United StatesFull Time
- Executed local promotion initiatives on teams consisting of 2-20 people at a variety of venues including private retailers and concerts (Live 105's BFD summer festival, Cage the Elephant and Foals at the Fox Theater, Arcade Fire at the Shoreline Amphitheater, Music in the Park in San Jose)
- Created a liaison between radio listeners and the Live 105 station by being knowledgeable about upcoming events and promotions
- Assembled sound systems consisting of a tuner, external speakers, wireless microphones, auxiliary attachments, and radio antennae
- Hosted on-site promotional events to interact with attendees and the public
- Certified driver of station's vehicles
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Skills
- Adobe After Effects
- Adobe Premiere/photoshop/indesign
- Google Analytics
- Promotions
- Digital/online Marketing
- Analysis and Research
- Creative Editing
Education
Master of Communication Science, Entertainment
Amsterdam, Netherlands
Bachelor of Arts, Media Studies
- San Francisco, United States