About me
After completing my graphic design education, I’ve dipped my toes in different creative fields seeking a platform that combines both my passion and career. As a creative individual with multiple interests, I enjoy visualising brands, messages and experiences, and creating a visual logic that appeals to the general public.
I am a conceptual thinker and a clear communicator who believes that ideas should be based on purpose rather than just being visually engaging. Attention to detail and organisational skills are my hallmarks particularly in a team working environment. I also enjoy the creative sparks from collaboration, which can provide great inspiration in the design process.
Projects
- Goldsmiths' Fair 2016The campaign is commissioned by the Goldsmiths' company for its annual jewellry fair 2016. The visual direction incorporated the textural contrast based on the client's request. In order to maitain the visual consistency from the previous fair, the dimensional element is introduced and paired with different spot colours to complement each jewellry work. Another element of visual illusion is achieved by different positioning techniques, resulted in the playful outcome yet clean and contemporary.
- Netto CollectionA look book designed for L.A. based designer David Netto's Neto Collection, a children’s furniture range offering sophisticated and timeless designs. The visual direction of the look book is inspired by the Nordic design sensibility and creates a clean, minimal, and playful presentation. This approach was also applied across the website, evidenced by its clean and simple navigation.
- Techno MonsterA look book designed for the London label Lu La Loop's autumn/winter collection, inspired by the 90s underground club scene. The look book can be unfolded into an A1 size poster with one side of a full-bleed graphic and the other side showcasing the range of the collection. The covers are printed on coated paper with glitter effect, packed in an alumni silver ziplock bag, to reference the glittering club scene.
+ Show more
Skills
- Fashion
- Print Design
- Art Direction
- Design
- Illustrator
- Indesign
- Photoshop
- Word
Education
Design
-